The Brief:
To attract and negotiate a new sponsor for Team New Zealand that will play a crucial role in their success at the Americas Cup
Our Role:
Identify certain prospects and negotiate a specific targeted approach for one or two brands that have the potential to bring significant marginal gains to Team New Zealand’s overall performance.
Result:
Secured TomTom as a brand new sponsor for Team New Zealand (the first new sponsor they have had for a very long while). TomTom release their ‘TomTom Bandit SDK’ to improve their training for the America’s Cup taking place in June 2017. This is an action camera with integrated motion sensors that record video and data in an MP4 video file. The action data recorded in training and the ability to easily edit footage allows for faster feedback, with enhanced data including speed, acceleration and heart-rate.
Services provided
- Partnership sales
- Legal services (supporting in-house team)
