The Brief:
Secure revenue of £1.5million gross across both the World Para Athletics Championships and IAAF World Championships, after only being hired a year before the Event. Making sure each targeted brand matches the criteria and reputation of both events and will activate fully in the build up to both Championships.
Our Role:
To prepare and take the properties to market; speaking with a large number of specific brands, through a targeted approach based on extensive research of the market.
The Result:
We secured and contracted 18 sponsors for World Para Championships and 8 sponsors for IAAF World Championships, comfortably exceeding the target amount of revenue. Partners such as COOP and Muller activated significantly, with Muller releasing two London 2017 themed TV adverts, as well as circulating 750 million yoghurt pots with the IAAF World Championship logo/British team imagery.
