Our Brief:
Secure revenue of £1.5million gross across both The World Para Athletics Championships and The IAAF World Championships, after only being hired a year before the Championships. Making sure each targeted brand matches the criteria and reputation of both events and will activate fully in the build up to both Championships.

Our Role:
To prepare and take the properties to market; speaking with a large number of specific brands, through a targeted approach based on extensive research of the market.

Our Result:
We secured and contracted 18 sponsors for World Para Championships and 8 sponsors for IAAF World Championships, comfortably exceeding the target amount of revenue. Partners such as COOP and Muller have activated significantly, with Muller releasing two London 2017 themed TV adverts and have circulated 750 million yoghurt pots with the IAAF World Championship logo/British team imagery.

Services provided:

  • Partnership sales
  • Legal services
  • Rights Marketing Consultancy