To develop a strategy for Oman to develop year-round and event-specific sports related tourism. This work aligned with Oman’s ambition to diversify its sources of GDP away from natural resource reliance by developing further its tourism industry.
TSC created the Sultanate’s first cycle-tourism strategy, a priority opportunity due to the extraordinary growth in the cycle-tourism market, the ability to leverage Oman’s rich natural resources and its strong alignment with growing trends in adventure and ecological tourism. As a result of this, TSC held a long-term strategic advisory role engagement across Oman’s portfolio of sports related initiatives and events.
It is anticipated that the realisation of the cycle-tourism strategy alone will be worth in excess of $500m to the Sultanate of Oman. In the short term, Oman has developed its existing assets and procured a number of new cycle event assets for the Sultanate.