The brief:

With an ambition to diversify it’s sources of GDP away from natural resources,

Our role:

We have been working with Oman in order to create the Sultanate’s first cycle-tourism strategy, a priority opportunity due to the extraordinary growth in the cycle-tourism market, the ability to leverage Oman’s rich natural resources and it’s strong alignment with growing trends in adventure and ecological tourism.

The result:

It is anticipated that the realisation of the cycle-tourism strategy will be worth in excess of $500m to the Sultanate of Oman.