The Brief

Secure new major partners across the FEI portfolio, including the new FEI Campus – a free-to-access platform that is the new virtual reference point for education within the horse community.

Our Role

To take the property to market, making sure each targeted brand matches the criteria and reputation of the FEI, using our in-depth knowledge of the equestrian industry to target the right international brands. We also developed new priced packages.

The Result

Initiated and brokered a long term deal with the FEI’s second largest sponsor (after Longines): Boehringer Ingelheim. This global pharmaceutical company – the world’s second largest animal health business – has joined forces with the FEI to promote equine health and education.

Our Services Rights Marketing