2022/23 HOST PROCUREMENT

THE BRIEF

Following a change of ownership, a pause in its market engagement and a major rebrand, TSC was appointed by the new management of The Ocean Race to secure host cities across six continents for the 14th edition of the event.

OUR ROLE

Building on our experience working on the previous four editions of the race, we worked with the new leadership team to optimise the hosting proposition, prepare supporting materials and design and manage the host procurement process from end to end.

THE RESULT

We delivered 300% growth in hosting revenues for the race across 10 host cities for the 14th edition, securing improved terms with seven previous host cities and adding two first-time hosts to the route.