CITY EVENT STRATEGY

The brief:

The Sports Consultancy was appointed by VisitFlanders to assist in the creation of EventFlanders, a new, government funded events agency.

Our role:

The role of EventFlanders is to enhance the region of Flanders’ appeal as a tourist destination, and increase the number of tourists visiting year-round by hosting strategic sporting, cultural and gastronomic events.

The result:

We assisted in the set-up of EventFlanders by defining the new organisational structure and associated funding processes, creating an event evaluation criteria and performing feasibility studies on highest-priority events to anticipate commercial outcomes and determine the likely impact on objectives.

 

Our Services Host City Consulting