The Government of Flanders were seeking to establish an integrated major event function that would identify, evaluate, bid for and secure new sport and cultural events for the region.
We led the design of the organisation, operating model, evaluation approach and governance model to create robust and repeatable processes.
We used the newly established processes to evaluate over 2,000 potential event opportunities, conducting detailed feasibility studies on shortlisted targets and supporting the evaluation and approval of events through the Flanders parliament.
- Host city event strategy
- Calendar planning and development
- Feasibility and evaluation
- Event procurement and negotiation