The Brief:
The Government of Flanders were seeking to establish an integrated major event function that would identify, evaluate, bid for and secure new sport and cultural events for the region.

Our Role:
We led the design of the organisation, operating model, evaluation approach and governance model to create robust and repeatable processes.

The Result:
We used the newly established processes to evaluate over 2,000 potential event opportunities, conducting detailed feasibility studies on shortlisted targets and supporting the evaluation and approval of events through the Flanders parliament.

Services provided:

  • Host city event strategy
  • Calendar planning and development
  • Feasibility and evaluation
  • Event procurement and negotiation


Our Services Host City Consulting