COMPETITION HOSTING STRATEGY
To understand whether World Rugby’s investment in international and continental rugby events delivers the appropriate strategic return for its stakeholders, or if investment priorities should be changed.
TSC conducted a strategic review of the event portfolio in response to the growth and complexity of World Rugby’s investment. TSC reviewed the portfolio, undertaking a consultation to understand the views of current (internal and external) stakeholders, analysing each event in detail and benchmarking the portfolio against other comparators in the market.
The review demonstrated that implementing changes across the portfolio would allow for:
- Opportunities for strategic market growth;
- Hosting diversification;
- Growth of the game;
- Enhanced commercial opportunities; and
- Increased stakeholder understanding.