GENERATING NEW REVENUE GROWTH
To procure a new long-term host for the flagship WTA Finals event which would maximise revenue. TSC was engaged by the WTA at a time where new revenue growth was an essential strategic priority.
TSC worked with WTA to redesign and enhance the event model, and designed and ran a host city procurement process that engaged over 40 global cities.
Following a structured procurement process, TSC secured Singapore as the long term host in a record breaking deal for the WTA to stage the event at Singapore Sports Hub. It generated the largest commercial deal to date in women’s sport.