The brief:

The WTA were seeking a new long-term host city procurement for their flagship WTA finals event.

Our role:

We worked with WTA to redesign and enhance the event model, and designed and ran a host city procurement process that engaged over 40 global cities.

The result:

Following a structured procurement process TSC secured Singapore as the long-term host in a record breaking deal for the WTA. It was also the largest commercial deal to date in Women’s sport.