The Sports Consultancy, an independently owned sports marketing agency, has been appointed by ISAF (The International Sailing Federation) to support the association?s commercial development during 2009. The Sports Consultancy?s initial brief is to analyze and optimize ISAF?s commercial rights in preparation to taking them to the market thus expanding their family of partners. With sailing?s [...]

Telecommunications giant Nortel Networks, a Tier One sponsor of the London 2012 Olympics, has filed for bankruptcy protection as the global economic recession continues to take its toll on corporate businesses. The London Olympic Organising Committee continues its search for Tier Two and Tier Three Olympic sponsors.

Mastercard’s 14 years as a principal sponsor of the UEFA Champions League sponsor will come to an end this season as Italian bank UniCredit takes it’s place alongside Sony, Sony Playstation, Heineken, Ford and Vodafone for the start of the 2009/10 season. It is understood that both banking and financial services groups bid for the [...]

The global television audience for the Formula 1 World Championship reached the 600million mark for the first time in 2008 according to the recently released Global Broadcast Report. This rise marks the fourth year on year increase for the sport which according to F1 boss, Bernie Ecclestone, ?paints an overall picture of the rude health [...]

Sport England has announced more details of its community sport funding programmes and the allocation of the £480 million fund. From April, up to £30m will be invested to meet specific needs of community sport through regular funding rounds; £7m of small grants between £300 to £10,000 and £3m will be distributed through Sportsmatch with [...]

Gatorade is launching an action sport sponsorship campaign featuring action sports athletes including 14-year-old skateboarder Chaz Ortiz; snowboarder Ellery Hollingsworth and BMX star Nigel Sylvester. Traditionally a sponsor of MLB, NBA and NFL stars, the move marks an expansion of the drinks brand into this new category of sports. .

The owner of Manchester City, Sheikh Mansour bin Zayed al Nahyan now tops the list as the richest man in football with Roman Abramovich down in third. Frankly, we would be surprised if there were a richer man in sport. .

European soccer’s governing body, UEFA, is asking the Board of Control for Cricket in India to drop the use of the title Champions League Twenty20 as it is in conflict UEFA’s trademark, Champions League. UEFA’s prestigious sport event has been in existence since 1992. .

Few moments more hotly anticipated in motor sport…..Ferrari will be the first team to launch its car for the 2009 season at Maranello on 12 January. McLaren are expected to be next, unveiling their car on 16 January followed by Toyota, Renault, Williams and BMW Sauber. .

His Highness Sheikh Ahmed bin Saeed Al-Maktoum announced the continuation of Fly Emirates sport sponsorship of Hamburg SV. .