The Premier League has voiced a growing concern about unauthorised streaming of live football through the internet in the wake of its new £1.782bn three-year TV broadcasting rights deal. The Premier League has just concluded negotiations with broadcasters Sky and Setanta for a new three-year rights deal to screen live matches in the UK.
17. February 2009.
ING pulls financial power from F1
ING, primary sponsor of Renault F1, has announced that they will be withdrawing their multi-million pound sponsorship of the sport at the end of the season. A company statement said: “In light of the recently announced cost reduction programme, ING confirmed not to renew the three-year sponsorship (2007-2009) contract with Renault F1 and to end [...]
16. February 2009.
Horse sport – Epsom splits up Derby sponsorship rights
Following the withdrawal of title sponsor Vodafone, Epsom Downs Racecourse is to divide up the sponsorship rights for the Derby meeting into two separate day packages. In light of the current economic climate, Epsom Downs Racecourse has taken the decision to divide up The 2009 Derby Festival sponsorship offering the individual races on Ladies Day [...]
10. February 2009.
Sheffield Wednesday signs shirt sponosrship deal with Children’s Hospital
Sheffield Wednesday has joined a growing number of clubs opting to promote a charitable cause on their club shirts and shorts by signing a sponsorship agreement with The Children’s Hospital, a Sheffield based charity. The aim of the sponsorship is to bring greater national and global attention to the work of the charity whilst developing [...]
10. February 2009.
Mastercard signs up as Rugby World Cup sponsor
Mastercard has taken over VISA’s slot as preferred card and official payment system sponsor of the Rugby World Cup by signing a multi million pound worldwide agreement for the Rugby World Cup in New Zealand in 2011. The deal effectively makes it a straight swap between the two brands with VISA taking MasterCard?s place as [...]
10. February 2009.
British Lions secures new sponsorship deals
The British & Irish Lions rugby union team have struck sponsorship deals with British Airways and Marks & Spencer for the upcoming tour of South Africa, further adding to their portfolio of commercial partners which include HSBC, adidas, Guinness and First Cape.
9. February 2009.
Sochi 2014 Olympic Winter Games signs new Tier One sponsor
The Sochi 2014 Olympic Games Organising Committee has announced its first Tier One partners of the 2014 Olympic Winter Games. Rostelecom and MegaFon became the first Tier One partners of the 2014 Olympic Winter Games. The companies will assume the status of: ‘General partner of the XXII Olympic Winter Games 2014 in Sochi’, ‘General partner [...]
5. February 2009.
FIA announces more cost cutting measure for F1
The International Automobile Federation is proposing further cost-cutting measure that would aim to reduce team spending by up to 75% over a two year period. That means teams competing on less than 25% of their existing budgets by 2010. For some teams that will involve a reduction from annual operating budgets of USD 300m to [...]
5. February 2009.
Six bids received for Second Youth Olympic Games
The International Olympic Committees of Indonesia, China, Mexico, Morocco, Poland and Turkey have all submitted bids to host the summer Youth Olympic Games in 2014, the International Olympic Committee announced today. .