The British Lions tour of South Africa will definitely be a commercial success with all sponsorship categories now confirmed and we can only hope that sporting success will follow. It has been announced that commodities trader Trafigura, will become the fourth and final official sponsor alongside British Airways, Guinness and Cape Wines and under the [...]

The credit crunch is having an impact even on the most robust of sports rights with sales of Euro 2012 sales expected to fall by as much as Euros 100m. This would be the first fall in revenues for the competition since 1996. .

For the fourth time, Heineken will be a worldwide partner and the official beer of Rugby World Cup 2011 in New Zealand.

London 2012 Olympic Games organisers have decided to stick with Woolwich as the venue for the Olympic shooting event despite opposition to the plan.

As the London 2012 Olympics draws nearer, British Swimming has announced a massive sponsorship deal with British valued at £15m over a six-year sponsorship contract running until 2015. The new deal, will see British Gas support every level of swimming, from learners and grassroots to elite athletes as well as related sports such as water [...]

The reality of the economic climate is being felt by football clubs in the top leagues as at least 20 clubs in the Premier League and Championship are on the hunt for new sponsors to adorn the front of their shirts. Whilst clubs at the top are unlikely to suffer, with sponsors lining up to [...]

The former Honda F1 Racing Team has confirmed that it has reached agreement for a management buyout, led by team principal Ross Brawn, enabling it to retain its place on the F1 grid for the new season under the new team name of Brawn GP.

Every squash club on the planet is being urged to throw open its doors with a massive worldwide festival on May 23rd to promote the sport and support the Olympic bid. The event is endorsed by the World Squash Federation. World Squash Day founder Alan Thatcher explained: ?This gives every squash club the opportunity to [...]

The Co-operative has announced that it has signed a title sponsorship deal with Activate Sport, which will see the UK’s largest mutual retailer supporting the sports training academies of high-profile sporting stars Andrew Flintoff, Lee Westwood and Paul Sculthorpe.