Unilever brand, Sure Men has secured an agreement to become an official partner of Test Match Grounds this summer to promote its products to the sports core male audience. Sure Men will benefit from a range a commercial opportunities including branding, sampling, ticketing, hospitality and wash-room advertising as it becomes the 8th brand to sign [...]

Riding high on record media and spectator numbers in the current event, Volvo Event Management UK (VEMUK), event organiser of the Volvo Ocean Race, announced today that it has received 71 formal Expressions of Interest from 37 different countries to host one of a maximum of 8 Stopovers in the Volvo Ocean Race 2011-12. The [...]

Sir Richard Branson’s Virgin Group has made Brawn GP an offer to upgrade their association to become the F1 team’s principal sponsor. Branson’s Virgin Group joined forces with the newly formed F1 team through an initial sponsorship deal just before the Australian Grand Prix and early success has seen Brawn’s popularity rise. Team principal Ross [...]

Life and pensions company AEGON has appointed event management agency Sportsworld to deliver its hospitality at all top tier tennis events following its 5-year lead partnership deal with British Tennis.

Musto, manufacturers of technical sailing clothing, has been appointed official performance clothing partner to Skandia Team GBR for the next four years.

It was announced today that The Sports Consultancy has been appointed by Volvo Event Management UK (VEMUK), organisers of the Volvo Ocean Race, to manage the host port procurement process for the 2011 – 2012 event. Having worked on both the current and 2005-2006 editions of the race, the Sports Consultancy’s brief is to deliver [...]