Emirates Airline has added to it’s football sponsorship portfolio after agreeing a major new deal with Real Madrid. The sponsorship agreement follows the launch of the airline’s new route between Dubai and Madrid.

UK Athletics has announced it will bid to host the 2017 IAAF World Athletics Championships at the Olympic Stadium in London with the full backing of the UK Government and Mayor of London. The bid will be led by Lord Sebastian Coe and supported by a coalition from UKA, DCMS, UK Sport and London & [...]

Heidsieck & Co Monopole, the Champagne house, and Lebara Mobile, the UK-based provider of international mobile services, will join Red Bull China as official sponsors of next week’s Yonex BWF World Badminton Championships in London. As hosts to the event, London will use the championships as a test event for the badminton competitions at next [...]