Puma has signed a multi-year sponsorship contract with Ivory Coast and Manchester City footballer Yaya Toure. Under the unique deal, Puma is not paying the player a fee. Instead, Puma has committed to provide Toure with large allocations of its products, all of which will be distributed to underprivileged children in Africa.

Sochi 2014 have promised to revise their controversial plans to build an ice rink here in the heart of London during next year’s Olympics after their original proposal was rejected. The plan to put the rink at Marble Arch in central London at the entrace of Hyde Park, accommodationg up to 8,000 people a day, [...]

London has been named as the sporting destination guaranteed to provide the highest return and media profile for sponsors following a survey conducted by IFM Sports Marketing. More than half of the global industry leaders polled believe London offers the best opportunity to increase new commercial revenues. The bid team working to bring the IAAF [...]

TF1, the French commercial broadcaster, attracted an average audience of 15.4 million on Sunday morning as France lost 8-7 to hosts New Zealand in the final of the 2011 Rugby World Cup in Auckland. The audience for the match, which kicked off at 10am (CET), was equal to a huge viewing share of 82.3 per [...]

That was the prediction today of sports business expert Dan Jones who said there were a whole host of nations that were unaffected by the economic crisis. Speaking at the International Sports Events Management (ISEM) conference here, Jones, Deloitte’s Sports Business Group leading partner, said that traditional sports organisers were going to have to fight [...]

The R&A have announced that the British Open, one of golf’s ‘majors’ will return to St Andrews in Scotland in 2015. The award however was no surprise given that there is an informal arrangement for St Andrews, the so-called ‘home of golf,’ to host the tournament every five years. St Andrews first staged the Open [...]

The International Association of Athletics Federations has warned bidding cities that it will not award the 2017 and 2019 World Championships simultaneously – despite admitting that Doha and London were among two of the strongest bids they have ever received. ??Recent speculation suggested that the IAAF ruling Council could give the 2017 event to one [...]

Denis Oswald, chairman of the London 2012 International Olympic Committee (IOC) Coordination Commission, has promised that the Olympic governing body will back the British Olympic Association (BOA) on their lifetime ban for drug cheats despite the major Court of Arbitration for Sport (CAS) ruling on the issue yesterday. Following a joint request for arbitration filed [...]

Chuck Blazer, the FIFA Executive Committee member who played a key role in exposing apparent corruption at the heart of global football administration earlier this year, is to resign as secretary general of the Confederation of North and Central American and Caribbean Football (CONCACAF). The 66-year-old American has served in the post since 1990 and [...]

October 5 – Doha was in confident mood after the opening day of the International Association of Athletics Federation’s (IAAF) visit here to inspect its bid to host the 2017 World Championships, claming that they were “impressed with everything they have seen”, even though they admitted that concerns had been raised about the heat. The [...]