European Athletics Indoor Championships Glasgow 2019 has confirmed today that a partnership has been agreed with Müller for the upcoming Championships in March, an agreement brokered and contracted by The Sports Consultancy and where some of Europe’s leading athletes are due to arrive and compete at Glasgow’s Emirates Arena between 1-3 March 2019.
Müller UK & Ireland, will come on board as a National Sponsor for Glasgow 2019, where they will look to build on their already fantastic backing of UK Athletics. They are currently an Official Partner and proud sponsor of British Athletics as well as holding the naming rights to three of British Athletics’ major events in 2019 including the Müller Anniversary Games and the Müller Grand Prix Birmingham.
Müller is the 7th biggest food and drink brand in Britain, with products chosen by consumers 230 million times a year. Through the dairy company’s partnership with British Athletics and Athletics Ireland, the business is inspiring future generations by investing in the foundations of sport and encouraging people to live more active and healthy lifestyles.
The addition of Müller as a partner is a real marker laid down as the Championships looks to enhance itself on and off the track. The move will prove to be an invaluable partner in the run up to the Championships in March, which will come around quickly having just moved past the 100-days-to-go milestone towards the end of November.
Billy Garrett, Director of Sport and Events at Glasgow Life and Co-Chair of the Glasgow 2019 Steering Committee, said: “Everyone in the sporting world here in the UK know what Müller has done and what they will continue to do in the future, so to have them as a National Sponsor for Glasgow 2019 is fantastic for the Championships. The support that the European Athletics Indoor Championships Glasgow 2019 will get from Müller will be amazing and is going to reaffirm to everyone a truly world class event is coming to Glasgow in March 2019.”
Cherry Alexander MBE, Major Events Director at British Athletics and Sport Director for Glasgow 2019, said: “To have a brand such as Müller on board as a National Sponsor for the European Indoor Championships Glasgow 2019 is yet another big boost as we continue the countdown to what promises to be an amazing Championships next March.”
“Müller have been a significant supporter of athletics in the UK for some time now and their presence as part of the Glasgow 2019 team will bring a host of positives and enable the sport to continue reaching new audiences.”
Six sessions will be competed across three action-packed days of competition, with qualifiers and finals contested every day. Medals for events such as the Women’s 3000m and Men’s Shot Put will be up for grabs on day one. Meanwhile, the Men’s Pole Vault and Women’s 400m will be among the highlights on day two, with both the Men and Women’s Long Jump, 4x400m Relay, and 1500m all featuring on an exciting final day.
Michael Inpong, Chief Marketing Officer at Müller said: “Müller is on a mission to make people happier and healthier, creating everyday moments of pleasure. One of the best ways we can do this is to sponsor incredible events like the upcoming European Athletics Indoor Championships 2019 in Glasgow.
“Over the last year we’ve held our first ever Müller school sports day at the Queen Elizabeth Olympic Park, released athletics inspired TV adverts and provided new sports equipment to schools from Orkney to West Sussex. We want to inspire future generations and exciting family events like this one give us another platform to do so.
“We’re delighted to be onboard as National Sponsor and we can’t wait to welcome Europe’s elite athletes in March.”
Paul Bush OBE, VisitScotland’s Director of Events, discussed the importance of the Müller partnership: “I’m delighted Müller has come on board as national sponsor to support the Glasgow 2019 European Athletics Indoor Championships. Their commitment to supporting athletics events is well known and it is great they are continuing their strong association with the sport in Glasgow next year.
“The Championships will kick off another stellar year of major international sporting events to be staged in Scotland in 2019, reinforcing our reputation as a global leader in the delivery of world class events.”
The Emirates Arena, built for the 2014 Commonwealth Games, has a capacity of 5000 and is one of the largest indoor sports venues in Europe hosting a diverse range of sporting events throughout the year.
The European Athletics Indoor Championship Glasgow 2019 is guaranteed to give the Scottish crowd unmissable entertainment. The full competition schedule is now live on www.glasgow2019athletics.com with tickets available across all events.
Müller ‘s National partnership of the Glasgow 2019 European Athletics Indoor Championships was brokered by the rights marketing team at The Sports Consultancy and contracted by TSC Legal. The Sports Consultancy is working with Glasgow 2019 to secure National Partners and Suppliers.