The Sports Consultancy is delighted to announce its appointment, by the Department for International Trade (DIT), to support the Peruvian government in delivering a successful edition of the Pan American and Parapan American Games to be hosted in Lima 2019.
The Pan American and Parapan American Games is a major sporting event in the global calendar with over 8,000 athletes from 41 countries competing in 38 sports over 26 days of competition.
Under the terms of the bilateral arrangement between the British and Peruvian governments The Sports Consultancy will work in both London and on the ground in Lima to support the Lima 2019 organising committee in the continuing development of their commercial strategy and collaboration with PanAm Sports to maximise the support of marketing partners in the lead up to and beyond the Games.
Commenting on the appointment, Robert Datnow, Co-Founder and Joint Managing Director, The Sports Consultancy said:
“We are delighted to be supporting the local organising committee to leverage our international major event rights exploitation experience to optimise the framework for commercial brands to support two of the world’s most prominent sporting events a year before the next Olympic and Paralympic Games.”
Lima 2019 Pan Am Games and Parapan Am Games will take place between July 26th and September 1st 2019.
