Rights holder services:

  • Preparing for investment
    • Strategic consulting services to maximise the value of current assets and optimise future value
    • Develop investment strategy and business plan
  • Value creation
    • Implement investment strategy
    • Deliver strategic and commercial plans
  • Deal negotiation and finalisation
    • Manage and lead deal discussions with buyer, including stimulating engagement as well as commercialising and negotiating final deal structure and terms
    • TSC and TSC Legal combined carry out specialist sports-specific valuation, due diligence preparation and response and business planning in relation to the commercial rights (sponsorship, broadcast, hosting and other commercial rights)
    • TSC Legal expertise in Share Purchase Agreement / shareholder agreement, business asset purchase agreement, IP transfer / co-ownership drafting, negotiation and finalisation
  • Post-transaction transformative growth realisation
    • Operating model and organisation design
    • Commercial strategy refinement
    • Value proposition development and market engagement
    • Selling sponsorship, broadcast and hosting rights, using our market-leading in-house capabilities
    • Capital infrastructure creation and feasibility analysis
    • New asset creation and feasibility
    • Commercial legal services
    • Design and delivery of the identified growth opportunities

Investor services:

  • Deal origination and identification
    • In-depth knowledge of the sport and entertainment landscape to identify under-valued properties and material growth opportunities
    • Sport specific due diligence to filter and qualify opportunities
    • Detailed sport and entertainment industry research and trend analysis
  • Deal negotiation and finalisation
    • Manage, support and/or lead deal discussions with rights holder, including stimulating engagement as well as commercialising and negotiating final deal structure
    • TSC and TSC Legal combined carry out specialist sports-specific valuation, due diligence preparation and response and business planning in relation to the commercial rights (sponsorship, broadcast, hosting and other commercial rights)
    • TSC Legal expertise in Share Purchase Agreement / shareholder agreement, business asset purchase agreement, IP transfer / co-ownership drafting, negotiation and finalisation
  • Post-transaction transformative growth realisation
    • Operating model and organisation design
    • Commercial strategy refinement
    • Value proposition development and market engagement
    • Selling sponsorship, broadcast and hosting rights, using our market-leading in-house capabilities
    • Capital infrastructure creation and feasibility analysis
    • New asset creation and feasibility
    • Commercial legal services
    • Design and delivery of the identified growth opportunities
KEY CONTACT Robert Datnow Managing Director & Co-Founder
Robert Datnow Managing Director & Co-Founder robert@thesportsconsultancy.com

Robert co-founded The Sports Consultancy in 2006 and is responsible for the growth of our rights holder, event consulting, host city, government and legal teams. Robert’s work focuses on enhancing commercial models and major event formats, gathering impact data, articulating returns on investment and selling hosting rights using state of the art due diligence tools, through our industry leading competitive tenders to iconic cities around the globe for some of the world’s most recognised events.

Robert also creates major event strategies, event calendars and manages major event bids for our city and government clients.

Robert also oversees the growth and development of our legal team and has created our regulated law firm The Sports Consultancy Legal and our independent Global Investigations service.

Robert trained at one of the world’s largest law-firms, Linklaters in the 1990s and qualified and practised there as a litigator for 4 years. He joined the British Olympic Association as its head of legal through the Sydney Olympic cycle and the early days of the London 2012 bid. Robert then became a partner at the international law firm Farrer & Co., where he worked in the firm’s commercial sports group (ranked no.1 in the UK for 5 consecutive years for its sponsorship work) advising sports rights holders and international federations.

Robert became global director of the Laureus Sport for Good foundation distributing commercial funding from founding patron brands to projects around the world using sport for social change.

Robert’s recent work includes advising the IAAF, the BIE (World Expo), the IOC, World Rugby, European Professional Club Rugby, the Volvo Ocean Race, the America’s Cup, the International Equestrian Federation and the city of Gothenburg, the regional government of Flanders and the city of London in relation to sporting and major entertainment events.

When Robert’s not running bids and event projects for major federations and governments, he’s out running the streets of north London, clocking up the middle distance training miles to scrape a few 10ths off his 800m time for the GB masters team.