The Sports Consultancy is delighted to announce that Jonathan Steel has joined the team as our new Associate Director for Major Event Partnerships. He joins at an exciting time in the growth of TSC, as we continue to work with the world’s largest events and most innovative destinations to curate impactful hosting partnerships.
Since 2007 Jonathan has worked internationally with brands, destinations and rightsholders in the UK, Ireland, and Switzerland including the UEFA Champions League & Europa League, British & Irish Lions, Heineken Cup, FIA World Rally Championship, FEI Classics and the HSBC Sevens World Series.
During 10 years with TEAM Marketing in Switzerland, Jonathan managed a commercial portfolio valued at over €350M for UEFA; working with numerous global brands including Heineken, Kia Motors, Enterprise Rent-A-Car, PepsiCo, Hankook and FedEx.
Most recently Jonathan was Director of Host Cities for the UIM E1 World Championship responsible for the acquisition and management of all commercial hosting relationships with cities across the world.
