The Sports Consultancy provides bespoke professional Presidential Candidate and other campaign management services; manifesto creation; advocacy and international relations; legal and regulatory support.

With the support of our best-in-class partners, we also provide: integrated and independent intelligence gathering and actionable analysis, investigations support, integrity management; and PR and Communications services.

Our combined Campaign support services include:

  • Campaign management – credible and industry leading professional team and process management
  • Manifesto development – developing a digestible, multi-language manifesto reflecting the views of the candidate and voting constituency which has impact with media and other stakeholders
  • Intelligence and integrity management – investigation and actionable intelligence gathering and analysis
  • International relations – supporting vote winning initiatives with research, advocacy, consultancy and experience
  • Campaign comms – Formulation and implementation of integrated PR and communications plan ensuring candidates are well prepared and authentic in all public facing activity
  • Legal and governance – Support compliance with applicable election rules and deadline whilst monitoring and actioning compliance with the election process

Where we and our team have done it before:

Princess Haya Bint Al Hussein

  • The brief: We provided a variety of services to HRH Princess Haya Bint Al Hussein in the 2006 Fédération Equestre International (FEI) presidential election
  • Our role: Our services included campaign management, integrity services, legal, communications and manifesto development support
  • The result: We supported a winning campaign for Princes Haya which resulted in the establishment of the Equestrian Community Integrity Unit which is still operational

Brian Cookson

  • The brief: TSC supported Brian Cookson in the 2013 Union Cycliste International (UCI) presidential election
  • Our role: Our services included strategic advisory, regulatory and consulting support
  • The result: TSC supported Brian Cookson in a winning campaign and continue to work closely with the UCI on a variety of strategy and consultancy projects

Suleyman Mikhailov

  • The brief: TSC were appointed as part of a team of professional service providers, to support Suleyman Mikhailov in his 2020 AIBA presidential election campaign
  • Our role: TSC delivered strategic consulting, integrity management and legal support services
  • The result: TSC supported a team which was widely respected as providing best-in-class integrity management, intelligence support and strategic communications implementation
KEY CONTACT Robert Datnow Non-Executive Director & Co-Founder
Robert Datnow Non-Executive Director & Co-Founder

Robert co-founded The Sports Consultancy in 2006 and is responsible for the growth of our rights holder, event consulting, host city, government and legal teams. Robert’s work focuses on enhancing commercial models and major event formats, gathering impact data, articulating returns on investment and selling hosting rights using state of the art due diligence tools, through our industry leading competitive tenders to iconic cities around the globe for some of the world’s most recognised events.

Robert also creates major event strategies, event calendars and manages major event bids for our city and government clients.

Robert also oversees the growth and development of our legal team and has created our regulated law firm The Sports Consultancy Legal and our independent Global Investigations service.

Robert trained at one of the world’s largest law-firms, Linklaters in the 1990s and qualified and practised there as a litigator for 4 years. He joined the British Olympic Association as its head of legal through the Sydney Olympic cycle and the early days of the London 2012 bid. Robert then became a partner at the international law firm Farrer & Co., where he worked in the firm’s commercial sports group (ranked no.1 in the UK for 5 consecutive years for its sponsorship work) advising sports rights holders and international federations.

Robert became global director of the Laureus Sport for Good foundation distributing commercial funding from founding patron brands to projects around the world using sport for social change.

Robert’s recent work includes advising the IAAF, the BIE (World Expo), the IOC, World Rugby, European Professional Club Rugby, the Volvo Ocean Race, the America’s Cup, the International Equestrian Federation and the city of Gothenburg, the regional government of Flanders and the city of London in relation to sporting and major entertainment events.

When Robert’s not running bids and event projects for major federations and governments, he’s out running the streets of north London, clocking up the middle distance training miles to scrape a few 10ths off his 800m time for the GB masters team.