FIBA has won the first-ever Sport Business Ultimate Sports Federation Award at the SportAccord Convention World Sport & Business Summit in Sochi, Russia.
To win this prestigious award, FIBA had to demonstrate excellence in nine key categories – Events Calendar and Strategy; Global Popularity and Expansion; Marketing and Communications; Commercial; Branding; Innovation; Governance and Transparency; Legacy/Environment; Inclusivity.
Head judge Rachael Church of SportBusiness Intelligence said: “Everyone on the judging panel was extremely impressed with FIBA across all the categories – from its governance structure and new competition calendar through to its consistent branding and commercial prowess. This is an international federation that is keen to reach new audiences and quick to engage with them and existing fans through all the platforms at its disposal. FIBA is an organisation that is not scared of change and therefore has implemented improvements across all levels.”
In addition to taking the overall title of SportBusiness Ultimate Sports Federation 2015, FIBA also picked up awards in three individual categories: Innovation (jointly with the International Cricket Council); Events Calendar and Strategy; Commercial.
One of the awards judges, Paul Dunphy of SportBusiness Intelligence, commented on FIBA’s best practice in host city procurement: “When it comes to Bidding for its events, FIBA offers a very clear process for candidates. There is sufficient time for candidates to apply, an observer programme, and also clear applicant and candidate phases. FIBA provides copies of economic impact studies and host nation agreements which are invaluable for cities looking to bid for an event. Meanwhile, commercially, FIBA has a good range of global sponsors that are a good strategic fit.”
The Sports Consultancy and FIBA enjoy a long-standing relationship and we are delighted that FIBA’s innovative approach and pursuit for best practice has been awarded. Congratulations FIBA!
