Jaguar Land Rover, one of several brands caught up in a row about inadvertently funding extremist websites through online advertising, has called a global media planning and buying review.
The car brand has contacted media agencies this week, just days after The Times revealed that ads for a string of major brands, including Jaguar Land Rover, had appeared on extremist videos or websites.
Campaign understands the review is part of a standard procurement procedure that was planned before The Times’ revelations last week.
However, Jaguar Land Rover has been extremely concerned by The Times’ report, ordering a temporary suspension of all its digital advertising in the UK on 10 February.
Jaguar Land Rover resumed digital advertising on 11 February, a spokesman told Campaign today, following a review of its online verification and brand safety processes. “Jaguar Land Rover considers its suppliers to be integral to business success. Our supplier relationships help us to develop products that surprise and delight our customers and deliver our brand visions.”
