The Sports Consultancy are proud to have supported the National Football League (NFL) to secure Madrid as the host of the first-ever regular season game in Spain in 2025. The game will be played at the iconic Santiago Bernabéu Stadium, home to Real Madrid C.F.

“Playing a game in Madrid in 2025 highlights the continued expansion of the league’s global footprint and the accelerated ambitions to take our game to more fans around the world,” said NFL Commissioner Roger Goodell. “We are proud to partner with Real Madrid C.F., a global brand, together with the City of Madrid and Comunidad de Madrid, to bring a spectacular regular season game to Spain at the world-class Santiago Bernabéu Stadium.”

“The National Football League’s arrival at the Santiago Bernabéu is a major event in sport history,” said Real Madrid C.F. President Florentino Pérez. “This strategic alliance between Real Madrid and an organization of the NFL’s prestige will boost our brands globally. It will be enthusiastically welcomed by millions of people on all continents, and it is an honor to embark on this journey together.”

Congratulations to all at National Football League (NFL), Real Madrid C.F., Ayuntamiento de Madrid, and Comunidad de Madrid.

TSC experts on this project: Matt Wilson, Tom Rofe, Michael Canty