The Sports Consultancy and PROPROJEKT are delighted to have been appointed to provide host city and stadia engagement support to the UK & Ireland UEFA EURO 2028 Bid Team.

The Football Associations of England, Northern Ireland, Republic of Ireland, Scotland and Wales decided to focus on a bid to host UEFA EURO 2028, the third largest sports event in the world, following an extensive feasibility study, which assessed the potential hosting opportunities in international football.

The Sports Consultancy, a London based agency, is widely recognised as a leader in host city procurement and major event bidding.

PROPROJEKT is an internationally renowned consultancy, specialised in planning and organising sustainable major sport events, with offices in Frankfurt, Berlin and Lausanne. PROPROJEKT recently supported the German Football Association (DFB) with its successful bid for the UEFA EURO 2024.

“Together, with PROPROJEKT, we are thrilled to be using our expertise and experience to enhance the UK & Ireland UEFA EURO 2028 Bid. Having worked together successfully in the past, we are looking forward to activating our breadth of experience.” said Siân Jenkins, Associate Director, The Sports Consultancy.