It was announced today that The Sports Consultancy, an independently owned sports marketing agency, has been supporting Virgin in its negotiations with the London Marathon. The agency, which provides a unique combination of commercial, legal and brand consultancy in sport, was involved throughout Virgin?s exclusive negotiation period.
Commenting on the instruction The Sports Consultancy Director, Angus Buchanan said: “We are delighted that Virgin has concluded their negotiations with the London Marathon delivering a contract which allows them to fulfil their desire to make the event bigger than ever whilst maximising income for good causes.”
Alex Tai, Virgin Enterprises Limited added: “The Sports Consultancy, with their in-depth knowledge and experience of the sports industry, has provided a hugely beneficial additional resource to our team.”
