The Sports Consultancy’s host procurement consultants have assisted the National Football League (NFL) in securing its first host city in South America.

In a proud moment for NFL, the world’s fourth most populous city, São Paulo, will be the next NFL International Game host city in 2024.

São Paulo is no stranger to staging world sport. As hosts of the 1950 FIFA World Cup, the location of the opening ceremony for the 2014 FIFA World Cup, it currently also hosts South America’s only circuit on the Formula 1 calendar.

The NFL International Game will be at the Neo Química Arena (home of Corinthians Paulista) and marks NFL’s first event in South America, a key step in the NFL’s ambitious international growth strategy.

With the announcement that the inventory of NFL International Games will expand from 2025, TSC looks forward to continuing to support the NFL’s growth into new global markets.

TSC experts involved in this project: Tom Rofe, Matt Wilson, Michael Canty