TUI Travel PLC’s Specialist and Activity Sector’s Marine Division, has today announced the appointment of The Sports Consultancy as part of a business wide approach to building strategic brand partnerships. The world leaders in water-based vacations offer a portfolio of leading brands including Sunsail, The Moorings and Le Boat. The company has initially instructed The Sports Consultancy to create and promote the value proposition.
Commenting on the appointment, The Sports Consultancy Director Angus Buchanan said: “The Marine Division offers boating enthusiasts of all levels the opportunity to indulge their passion through their specialist travel brands. We believe in turn the emotional appeal this passion invokes creates a huge opportunity for partner brands to connect with this affluent audience.
The Sports Consultancy has built up a strong reputation in the commercial business of sailing representing clients including the Volvo Ocean Race, Americas Cup World Series, Disney and Virgin. This project combines our experience from both the rights holder and brand perspective whilst also tapping into our legal competency.
Alison Woolcock, Head of Customer Engagement, TUI Travel PLC’s Specialist and Activity Sector’s Marine Division said ”The Sports Consultancy impressed us with their commercial understanding and insight into this specialist market. We are looking forward to working together and developing brand partnerships.”
