3/11/2014

The BNP Paribas WTA Finals, hosted in Singapore last week in the first year of a 5-year hosting agreement achieved record highs for attendance, TV viewing and online audiences.

This year’s event staged a series of brand new features, including a Fan Festival around the state-of-the-art Sports Hub as well as events throughout the city, the WTA Legends Classic, WTA Rising Stars Invitational and a 14 & Under and 16 & Under WTA Future Stars Junior Road.

The Singapore showpiece attracted more than 129,000 fans to the Sports Hub during the 10 days of tennis, entertainment and business with over 93,000 attending the matches at the Singapore Indoor Stadium Center Court. The final matches on Sunday, October 26 drew sell-out crowds of 9,986 fans as Serena Williams defeated Simona Halep for the title.

The success of the tournament was also illustrated by a record TV broadcast footprint of 177 countries, 63 broadcasters and over 4,500 hours of coverage.

Commenting on the success WTA Chairman & CEO, Stacey Allaster said: “The BNP Paribas WTA Finals Singapore presented by SC Global has been transformed into the most fan-friendly sport-entertainment spectacle in the illustrious history of our sport’s season-ending finale. In our historic first year of the WTA Finals in Asia-Pacific and Singapore, our players once again showcased through their athleticism and competitive spirit to win and demonstrated match after match why women’s tennis is the world’s leading professional sport for women”.