Our Rights Marketing Consulting team collaborate with Rights Holder clients to develop well-articulated and data-driven commercial propositions.

We have developed our own Commercial Intelligence Service (CIS), enabling us to offer clients a comprehensive and robust sponsorship valuation, data-led industry and brand targeting, as well as rights optimisation tools.

With brands at heart of our methodology and incorporating insights from some of the world’s largest media and data agencies, our CIS offering supports the

Utilising these tools and our own experience, we work closely with our rights holder clients to ensure they can maximise and realise the commercial potential of their sponsorship inventory. Our services include:

  • Audience profiling
  • Rights structuring and packaging
  • Data-led industry and brand targeting
  • Comprehensive go to market valuation
  • Sales narrative and value proposition development
  • Go-to-market strategy and sales process
  • Rights holder partnership account management
  • Commercial governance definition


KEY CONTACT Will Rylance Manager, Consulting
Will Rylance Manager, Consulting will.rylance@thesportsconsultancy.com

Will joined The Sports Consultancy as an experienced hire, having began his career at Goldman Sachs and later setting up and successfully exiting his own sports travel business. He joined with several years experience working in strategy teams across multiple sectors, including FMCG, TMT and Sport, and has a valuable blend of strategic, commercial and operational expertise. He has a strong track record of delivering solutions that generate significant step changes in revenue and working collaboratively with clients to ensure successful delivery and execution of growth strategies.

Whilst at The Sports Consultancy, Will has helped major Rights Holders and sports investors to unlock growth potential, by delivering value-add proposition to fans that grow both direct and indirect revenues. Outside of the day to day Will also runs the valuation process for the TSC sponsorship sales team, which articulates the return on investment to brands from sports related sponsorship activity.

He is an avid sports fan and sits on the red side of Manchester having grown up in the north west, and is a keen golfer now that he’s hung up his footballing boots.