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BRITISH ATHLETICS UNVEIL SPAR AS MAJOR SPONSOR THROUGH TO TOKYO 2020

News 17/01/18

British Athletics have today announced a three-year sponsorship deal with SPAR (UK) Ltd that will see the UK’s leading convenience store group offer wide-ranging support through to the end of 2020.As part of the agreement, SPAR will become the...

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Putting the why into sports

Views 30/05/17

If your business is not a brand, it is a commodity. So said Donald Trump, and if there was ever an example of delivering success by sticking to your brand values, it was The Donald’s surprising and meteoric rise...

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