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ABERDEEN FC APPOINTS THE SPORTS CONSULTANCY FOR COMMERCIAL ROLE

News 11/07/18

Aberdeen FC has announced the appointment of The Sports Consultancy to support the club in maximising the commercial opportunity presented by their new stadium development. The Sports Consultancy’s rights marketing consulting team will work with the club on the...

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THE SHIFT FROM BIG TO BETTER DATA

Views 19/06/18

The use of data to underpin commercial decision-making is now very much a mainstream approach to strategic planning for sports organisations of all varieties: our work with rights holders consistently highlights the value in developing a deeper understanding of...

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