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MÜLLER AND BRITISH ATHLETICS PARTNERSHIP EXTENDED TO COVER BRITISH ATHLETICS CHAMPIONSHIPS

News 22/06/18

British Athletics has announced that Müller has extended their major athletics partnership to additionally cover the British Athletics Championships through to 2019. Already the Official Supporter of the British Athletics team and Official Milk, Milk Drink, Yogurt and Spreadable...

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THE SHIFT FROM BIG TO BETTER DATA

Views 19/06/18

The use of data to underpin commercial decision-making is now very much a mainstream approach to strategic planning for sports organisations of all varieties: our work with rights holders consistently highlights the value in developing a deeper understanding of...

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