Yalcin Aksoy, the general director of Istanbul’s bid committee for the 2020 Olympics, believes the Turkish city has “learned how difficult it is to land the Games” after four failed bids for the event. Istanbul is up against Baku, Doha, Madrid, Rome and Tokyo for the right to host the Games, with the International Olympic [...]
Planned Amendment to London’s Olympics Act Poses Criminal Threat to Ambush Marketers
Companies could be dragged into “costly and damaging” litigation related to ambush marketing at next year’s Olympic Games because of an unprecedented amendment to the Olympics Act 2006 that is set to go before the UK parliament in the next two weeks. The UK’s Department of Culture, Media and Sport produced a consultation paper earlier [...]
Ryder Cup Decision Could Impact on 2015 Solheim Cup Host Selection Process
The countries bidding to host women’s golf’s Solheim Cup in 2015 are set to learn shortly whether they have been successful in winning the right to stage the biennial team contest between Europe and USA. As the 2011 Solheim Cup took place at Killeen Castle in County Meath, Ireland at the weekend, the bidders for [...]
Madrid 2020 Defends Olympic Bid
The committee for Madrid’s bid to host the 2020 Olympic Games, has defended its planned campaign expenditure. Alejandro Blanco, the president of the Spanish Olympic Committee and head of Madrid 2020, admitted that the “current moments are the most adverse in a long time,” but argued that “next to a difficulty, there is always an [...]
Youth Olympic Games Bidding Announced
The IOC has announced that the bid process has begun for the 3rd edition of the Summer Youth Olympic Games taking place in 2018. All NOCs have been invited to bid and the deadline for submission of bids will be 1 March 2012. The host city will be chosen in June 2013.
Sochi 2014 Smash Sponsorship Targets
The Sochi 2014 Olympic Games Organising Committee has announced that the sponsorship funds raised so far now amount to in excess of $1.2 billion (£760 million). This surpasses money raised by both Beijing 2008 and London 2012 and is unprecedented for a winter Games. The sponsorship model guarantees its major sponsors a return on investment [...]
London to host Triathlon World Championships Grand Final
London has been announced as the host of the Grand Final of the ITU Triathlon World Championship Series in 2013. The event will take place in Hyde Park, where the triathlon competition for the London 2012 Games will be held a year earlier. The announcement is the latest example of London building a longer-term legacy [...]
Westfield takes London 2012 sponsorship past £700m target
Westfield has been confirmed as the Official Shopping Centre Developer of London 2012, in a tier three deal. This takes the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) past its target of £700m raised from national sponsors. As part of the deal, Westfield will be opening the first ever Team GB [...]
