Renowned caffeine shampoo brand, Alpecin, will continue its celebration of 70 years of cycling sponsorship by providing UCI World Championship-worthy haircuts at this year’s UCI Road World Championships in Yorkshire.
As the official shampoo supplier of the UCI 2019 Road World Championships in Yorkshire, Alpecin will be rolling out the famous Alpecin Barber Camper across Yorkshire, offering riders and special guests haircuts throughout the week of racing. Cycling fans flocking to Harrogate will also be able to enjoy a free haircut or head massage as part of Alpecin’s setup in the Fan Zone.
What began as a “wellness service” with massage products for riders at the Tour of Germany, has grown into an international commitment to amateur teams, key cycling races and UCI WorldTour professional teams. In 1969, Alpecin celebrated the inaugural combination of its red and white colours being emblazoned on cycling’s famed rainbow jersey. It would become the first of many times Alpecin would be associated with one of the sport’s highest achievements, with Jacob (Jaap) Oudkerk, Maurizio Fondriest and Tony Martin wearing the rainbow jersey with an Alpecin logo.
Managing Director of Alpecin, Mr. Eduard Dörrenberg, is delighted to be adding another innovative and exciting moment to its proud tradition of cycling sponsorship.
“The Alpecin Barber Camper has been a huge success with riders at several iconic races this year, and we’re thrilled to be offering the world’s best cyclists a world class grooming service in Yorkshire. We hold the same passion for performance that many riders have which is; when they look good, they feel good which hopefully means they race well!”
UCI President David Lappartient said:
“The world will be turning its focus on Harrogate for eight days of competitive cycling, with the greatest cyclists from around the globe performing in September this year.
Having Alpecin, a renowned trade mark in professional men’s cycling, coming on board as Official Supplier of our Championships is another demonstration of the appeal of our flagship event among top international brands.”
The sponsorship deal was concluded on behalf of the UCI by The Sports Consultancy (TSC).
To learn more about Alpecin’s products that help strengthen and groom men’s hair, visit: https://www.alpecin.com/en-gb/shampoos-liquids/product-finder/