25th April 2018; London, UK: The Sports Consultancy is delighted to announce the successful conclusion of its appointment by EPCR to secure broadcast distribution for non-domestic, rest of the world markets. The Sports Consultancy’s work included working alongside EPCR to define the market engagement strategy and management and negotiation of the international broadcast distribution agreements for the European Rugby Champions Cup and Challenge Cup for a four-year period, starting in the 2018/19 season.
In collaboration with EPCR, The Sports Consultancy’s rights marketing consulting and legal teams were central in creating and managing a highly competitive tender process which engaged a range of well-known international agencies and national and regional broadcasters form around the world. The resulting deals, a ground-breaking international broadcast partnership with RDA and agreement with NBC Sports for the USA, have successfully delivered against EPCR’s commercial ambition and strategic objective to maximise the reach and engagement of EPCR’s flagship tournament, the Champions Cup.
Commenting on the successful conclusion of the project, The Sports Consultancy’s General Counsel and Partner at The Sports Consultancy Legal, Ashley Blake said:
“We are delighted with the outcome of this tender process which is largely due to the level of engagement that was fostered during the highly competitive process and the result of a series of detailed negotiations which delivered the best possible deals for EPCR.”
Robert Datnow, Co-Founder and Joint Managing Director, The Sports Consultancy added:
“As we grow our presence and reputation in broadcast rights consulting and broadcast sales these outstanding results build on our existing credentials from other broadcast sales work for our International Federation clients including the FEI, World Sailing and America’s Cup and our other premium commercial rights sales work and competitive tender management.”
EPCR Director General, Vincent Gaillard added:
“This is an exciting period for EPCR with progress in a number of key areas. The international agreements will deliver broadcast partners who will support our ambitions to grow the global audience of European club rugby and we are delighted to be working with The Sports Consultancy, whose commercial experience and approach supports us to deliver excellent results in that regard.”