25/11/2020 Article written by Fiona Tait, Rights Marketing Consultant

The Sports Consultancy has been appointed, by Liverpool City Council, to develop the commercial strategy for the 51st World Gymnastics Championships to be hosted in Liverpool in 2022.

The 2022 World Gymnastics Championships will be one of the largest international sporting events ever to be held in Liverpool in October and November 2022 with hundreds of athletes from all corners of the world travelling to the ACC Liverpool.

Under the terms of the agreement, The Sports Consultancy will support the local organising committee in the development of their commercial strategy in order to maximise the support of partners in the lead up to the Championships.

Commenting on the appointment, Fraser Houlder, Associate Director, The Sports Consultancy said:

We are delighted to leverage our major event rights experience to optimise the framework for commercial brands to support the World Gymnastics Championships Liverpool 2022”.

Jen Falding, the Strategic Lead for Major Sports Events commented:

Commercial partnerships at sports events are an essential mix in the delivery of the event. We are delighted to be working with The Sports Consultancy to develop a commercial strategy that not only supports the World Gymnastics Championships but also looks at innovative ways in which partnerships can benefit all parties”.