15/12/2020 Article written by Angus Buchanan, Managing Director & Co-Founder

The Sports Consultancy, the leading London based commercial advisory agency and Pumpjack Dataworks, the Texas data technology company, announce the launch of its new Commercial Intelligence Service (CIS). 

CIS will integrate Pumpjack’s unique, proprietary purpose built Data Insights Platform with The Sports Consultancy’s best in class commercial optimisation and sales expertise to provide rights holders, brands and investors in the sport and entertainment industry with data intelligence to help navigate strategic and commercial challenges in a changing landscape.

In order to compete effectively as the industry goes through massive change, CIS is enabling organizations to convert better knowledge and understanding of the fan base into tangible commercial outcomes.  Pumpjack Dataworks provides the sport and entertainment industry a unique fan-data platform to seamlessly connect and collect all data from multiple transactional sources into a single unitary source together with machine learning to drive commercial insights. CIS will blend The Sports Consultancy’s two decades of commercial expertise together with Pumpjack’s leading data science to drive incremental transactional revenues whilst generating data and consumer behavioural insights to optimise the value of sponsorship, broadcast and hosting rights revenues.

Since the company was founded in 2006, The Sports Consultancy has built a strong reputation for its commercial expertise working with the world’s leading rights holders selling over €750m in commercial rights including over €40m in 2020, despite the pandemic slow down.  Pumpjack Dataworks was founded in 2018 by Nick Goggans and Tom Tercek and has in that time built an impressive client roster with its purpose built technology.

Giles Morgan, most recently Global Head of Sponsorship at HSBC, and EVP at Pumpjack Dataworks, will join the CIS team as Senior Advisor – bringing with him 3 decades of experience in the global sports industry.

Angus Buchanan, co-Founder of The Sports Consultancy commented ‘Recognising the commercial priorities of our clients as they rebuild revenues strongly into 2021, we believe a fan data solution that quickly enables clients to optimise fan transactional revenues whilst simultaneously creating best in class data insights to drive longer term revenue and value from sponsorship, broadcast and hosting revenues is key. We’re combining our team’s best in class commercial expertise with the smartest technology solution we’ve seen in the market place to provide the solution our clients need

This service will enable rights holders to optimise the value of their sport for their fans and then the value of their fans for their sport by building long-term equity in their own fan-base. Knowing your fan-base is the true currency of value in the sports industry – for fans, investors, sponsors & media.’ said Giles Morgan.

Nick Goggans – Founder of Pumpjack Dataworks added- ‘The partnership with The Sports Consultancy combines the powerful expertise of two companies committed to expanding the vast potential of the global sports industry.   Properly accessed & refined fan data provides the catalyst to allow sports all over the world to understand their fan base – allowing them to build a fan-centric community.  This is the new commercial landscape for sport and we are excited to partner with a consultancy that is focused on best-in class commercial advisory at the heart of their offering’