Rights Marketing Consulting

Our Rights Marketing Consulting team collaborate with Rights Holder clients to develop well-articulated and data-driven commercial propositions.

We have developed, in conjunction with our partner agency Phar Partnerships, one of the most comprehensive sponsorship valuation, targeting and optimisation tools on the market. We believe that the current and widely-accepted valuation methodology is flawed and overlooks the ever-growing value of the strategic fit of a property. With brands at heart of our methodology and incorporating data from some of the world’s largest media agencies, our methodology incorporates a robust measure of the fixed tangible assets plus the strategic fit of a sponsorship proposition.

Utilising these tools and our own experience, we work closely with our rights holder clients to ensure they can maximise and realise the commercial potential of their sponsorship inventory.


  • Rights structuring and packaging
  • Target sponsor identification
  • Comprehensive go to market valuation
  • Sales narrative and proposition development
  • Go-to-market strategy development and management
  • Rights holder partnership management
  • Commercial governance definition and management


KEY CONTACT Alex Crimmens Senior Consultant, Consulting & Rights Marketing
Alex Crimmens Senior Consultant, Consulting & Rights Marketing alex@thesportsconsultancy.com

Alex began his career at Procter & Gamble, working on large brands such as Gillette, but the opportunity to work for ParalympicsGB during the London 2012 cycle pulled him into the sports sponsorship industry. He then went on to work for The Football League working as part of the team to deliver Sky Bet as the title sponsor, before recently moving to Baku, Azerbaijan to help deliver the commercial programme for the Inaugural European Games.

Alex now brings this brand and event experience to The Sports Consultancy to support rights holders maximise their value proposition and efficiently structure their sponsorship programmes.