Our Rights Marketing Consulting team collaborate with Rights Holder clients to develop well-articulated and data-driven commercial propositions.
We have developed our own Commercial Intelligence Service (CIS), enabling us to offer clients a comprehensive and robust sponsorship valuation, data-led industry and brand targeting, as well as rights optimisation tools.
With brands at heart of our methodology and incorporating insights from some of the world’s largest media and data agencies, our CIS offering supports the
Utilising these tools and our own experience, we work closely with our rights holder clients to ensure they can maximise and realise the commercial potential of their sponsorship inventory. Our services include:
- Audience profiling
- Rights structuring and packaging
- Data-led industry and brand targeting
- Comprehensive go to market valuation
- Sales narrative and value proposition development
- Go-to-market strategy and sales process
- Rights holder partnership account management
- Commercial governance definition