Robert Datnow Managing Director & Co-Founder

Robert co-founded The Sports Consultancy in 2006 and is responsible for the growth of our rights holder, event consulting, host city, government and legal teams. Robert’s work focuses on enhancing commercial models and major event formats, gathering impact data, articulating returns on investment and selling hosting rights using state of the art due diligence tools, through our industry leading competitive tenders to iconic cities around the globe for some of the world’s most recognised events.

Robert also creates major event strategies, event calendars and manages major event bids for our city and government clients.

Robert also oversees the growth and development of our legal team and has created our regulated law firm The Sports Consultancy Legal and our independent Global Investigations service.

Robert trained at one of the world’s largest law-firms, Linklaters in the 1990s and qualified and practised there as a litigator for 4 years. He joined the British Olympic Association as its head of legal through the Sydney Olympic cycle and the early days of the London 2012 bid. Robert then became a partner at the international law firm Farrer & Co., where he worked in the firm’s commercial sports group (ranked no.1 in the UK for 5 consecutive years for its sponsorship work) advising sports rights holders and international federations.

Robert became global director of the Laureus Sport for Good foundation distributing commercial funding from founding patron brands to projects around the world using sport for social change.

Robert’s recent work includes advising the IAAF, the BIE (World Expo), the IOC, World Rugby, European Professional Club Rugby, the Volvo Ocean Race, the America’s Cup, the International Equestrian Federation and the city of Gothenburg, the regional government of Flanders and the city of London in relation to sporting and major entertainment events.

When Robert’s not running bids and event projects for major federations and governments, he’s out running the streets of north London, clocking up the middle distance training miles to scrape a few 10ths off his 800m time for the GB masters team.

Angus Buchanan Managing Director & Co-Founder

Angus has worked in the sports industry for over 25 years having successfully made the transition from professional sportsman to the one of the leading strategy consultants and commercial negotiators in the sector. During that time Angus and Robert have grown The Sports Consultancy from start up to 40 strong team and cemented the company’s position as one of the leading independent consultancies in sport and entertainment. Angus specialises on asset and event creation and the commercialisation of rights having worked with events ranging from Volvo Ocean Race generating over €200m revenues from new and existing rights revenues to the creation of new events like Ride London and leading on commercial work with rights holders such as FIBA, The America’s Cup, FEI, ICC, World Rugby.  Having trained as a lawyer and worked as an oil and gas litigator early in his career, Angus is well known as a creative and practical deal maker.

Matthew Wilson Director, Consulting

Matt leads the Consulting team at The Sports Consultancy. He works with rights holders, cities and brands to optimise their events, commercial strategies, asset portfolios and hosting relationships. His rights holder and event clients include Formula 1, World Rugby, FIA, World Athletics, ICC, NFL, FIBA, FEI, The Ocean Race, European Professional Club Rugby, Formula E, Goodwood, BIE, The Ryder Cup, Rugby League World Cup 2021, Interkultur, Red Bull and Nitro World Games. His national, regional and city government clients include Mayor of London, Government of Abu Dhabi, Government of Oman, EventFlanders, Goteborg & Co, City of Manchester, City of Barcelona, Government of Dubai and London & Partners.

Prior to joining The Sports Consultancy, Matt spent 11 years with Deloitte, where he delivered transformation projects for some of their largest clients across Europe, North America and the Middle East. Matt also spent 2 years with LOCOG, the organising committee for London 2012, where he took a lead role in designing and delivering the operational readiness integration programme.

Marc Hope Director, Rights Marketing

Marc joined in February 2015 to spearhead our developing Rights Marketing department. Marc has since built up the TSC rights holder representation offering, winning major contracts from UK Athletics, London 2017 World Athletics Championships, The IAAF World Indoor Athletics Championships Birmingham 2018, The European Indoor Athletics Championships Glasgow 2019, LEN European Short Course Swimming Championships Glasgow 2019, Team GB BOA, UCI Road World Cycling Championships Yorkshire 2019 and The FEI amongst several blue chip Federations, Teams and Events. Marc and his TSC team have recently packaged up and brought in significant multi year sponsors for these Properties such as Muller, Spar, Co-op Bank, Co-op Supermarkets, BP, Strathmore (AG Barr), Boeringer, Baxters, and many others – indeed achieving over 100 deals since the formation of the Department in 2015. Marc also brought in Entertainment sponsors ie Edinburgh Gin for Edinburgh’s Hogmanay.

Following a successful career in media sales management for blue chip Magazine Groups, a move to The Millennium Dome ( NMEC) in 1998 took Marc into the world of sponsorship. From there Marc joined Alan Pascoe’s Fasttrack in 2000 and built a team successfully selling a range of exclusive UK Olympic Sport rights, headed by UK Athletics.  The work on Athletics saw many tens of millions of pounds raised including with Aviva, McCain, PZ Cussons, Lucozade, Red Bull, London GLA and Scholl.  Marc also led on raising record breaking National Partner revenues for a string of Global and European Athletics and Swimming Championships staged in the UK. Marc also brought in the multi year title deal of Balfour Beatty for The London Youth Games, Europe’s largest Youth multi sport event, as well as Thames Water as title sponsor of their annual Regatta.

Marc moved in Jan 2011 to join SMAM ( Sports Marketing and Management) to spearhead, alongside the SMAM CEO, all the sponsor sales for The Glasgow 2014 Commonwealth Games, embedded in the Organising Committee and bringing in almost 50 national and global commercial partners to exceed the OC target of 44 million pounds.

Marc also served, in his spare time, as a Wandsworth Councillor for two four year terms until 2010, and fought Central Ayrshire, Scotland as a Parliamentary Candidate in the May 2015 UK General Election. He has served as Vice Chair of London Youth Games as well as currently a Non Exec Board Member of The British Athletics Supporters Club and on the Department of International Trade’s Global Sport Economy Advisory Board.

Marc served as a (non- exec) Board Director of GB Taekwondo during the key Olympic period 2010 – 2013, which saw the sport achieve Gold in London

Dermot Heffernan Consultant

Dermot qualified as a chartered accountant with Arthur Young McClelland Moore (now part of Ernst Young) and has many years director level experience across the leisure, retail and service industries. Dermot has held both executive and non-executive roles and has been responsible for fund raising for a number of businesses, both equity and debt and managing the exit processes for investors.

Dermot was CFO of Loyalty Management UK, the owner and operator of the Nectar Programme and Finance Director of Pinnacle Health and Leisure. He has also spent time working as Director of Resources for WWF-UK, a large non-governmental organisation working across the globe to protect the environment.

Dermot’s role at The Sports Consultancy is to assist the business in developing and executing its plan for the future. Dermot has been an active participant in sport for fifty years and today his principal interests lie in triathlon, cycling and golf.

John Illsley Chief Financial Officer

John joined The Sports Consultancy in July 2018.

He is an experienced finance professional who combines over 20 years’ experience as a company director and 9 years in consultancy. John  joined The Sports Consultancy from the corporate finance team at Moore Stephens in London where he specialised in valuing IP and businesses for litigation, dispute resolution and non-contentious matters. Prior to joining Moore Stephens was a director /owner of a leading independent valuation consultancy.

John has previously worked in sport and media, as finance director of ISC, the commercial rights holder to the FIA World Rally Championship. He has also held finance director positions within subsidiaries of major groups including GEC, Booker, Unilever and Virgin and PE backed companies. He is a chartered accountant having qualified with Arthur Young McClelland Moore (now part of EY).

John’s role at The Sports Consultancy is to assist in the development of the business and the execution of strategic plans.

John is a sports fan, who by his own admission spent far too much time on the cricket pitch. He now focusses on staying fit, and watching as much sport as the family allow.

Ashley Blake General Counsel, The Sports Consultancy & Partner, The Sports Consultancy Legal

Ashley is a highly experienced sports and media lawyer and board and executive committee member of the British Association of Sport and Law (BASL). He assists The Sports Consultancy’s clients in relation to commercial legal, governance and strategic matters across a number of projects, including event bidding, venue procurement, sponsorship, the production and exploitation of media rights, investigations and regulatory issues. Ashley has previously worked in the sports group at international law firm Bird & Bird as well as within the in-house legal teams of global media and entertainment organisations Modern Times Group (owner of Viasat Broadcasting and Bet24), the Financial Times and HMV Group. Ashley is also a keen water polo player and can be found in his spare time treading water in swimming pools around the country.

Simon Molden Director, Major Events

Simon began his career at Sport England in 1999 where he worked in the Lottery Strategy Unit, monitoring and evaluating the company’s progress against the 1999-2009 funding strategy. In 2002, he moved into consultancy and worked on a range of high-profile projects, including an 18-month secondment with Elmbridge Borough Council project managing the Elmbridge Xcel Centre leisure PPP and a secondment with World Cup Barbados Inc. In the latter role, he spent three-and-a-half months as Cricket and Facilities Manager for WCB’s successful bid to host the final of the 2007 Cricket World Cup.

In 2007, Simon moved to Capita Symonds Sport & Leisure, where he was primarily responsible for major event work, as well as delivering business planning and procurement support to local authorities. High profile projects included the 2015/2017 World Athletics Championships Feasibility Study for London, the 2014/16 European Swimming Championships Feasibility Study for London and 2015 Eurobasket Feasibility Study, as well as the first joint leisure management contract procurement in the UK (for Guildford and Woking Borough Councils).

He joined The Sports Consultancy as a Director in January 2012 and has continued to deliver a range of high profile projects, including the procurement for British Cycling of a new Delivery Partner for the Tour of Britain from 2014-18, the feasibility study and bid support for Scotland’s successful submission to host the 2019 Solheim Cup, the feasibility study for the new Scottish National Performance Centre for Sport (now Oriam, opened in 2016) and economic impact appraisals for the 2016 and 2017 EPCR Champions and Challenge Cup Finals and the 2017 IAAF World Cross-Country Championships.

Tom Pinnington Director, Venues & Events

Tom is responsible for leading the growth of The Sports Consultancy’s venue development capability, establishing the team as a leading consultancy in the development of significant sport and leisure facilities and venues. He has delivered commissions for many clients including central and local government, national governing bodies of sport, universities, developers, architects and other consultancies. He has over 15 years’ experience in the sport and leisure sector, focussing on the development of capital projects.

Tom began his career at Sport England, where he worked on the development and assessment of capital projects. From Sport England he moved to the Big Lottery Fund where he was a programme manager leading the development and delivery of the £750m Physical Education and School Sport Programme. He then moved to consultancy, rising to become an Associate Director within Capita’s Sport & Leisure Consultancy team, before joining The Sports Consultancy in 2011.

Chris Marriott Director, Venues & Events

Chris began his career in the City, working in management buy-outs and corporate acquisitions for Royal Bank of Scotland and NatWest financing.  Completing a number of sport and leisure related deals sparked a professional interest in sport and he moved to a specialist leisure consultancy PMP in 2003.

Before joining the Sports Consultancy Chris was an Associate Director with Capita Symonds Sport & Leisure. He led the consultancy’s management and procurement work. In 2011 Chris completed the procurement of an operator for Guildford Spectrum – the largest public leisure centre in the UK – as part of the first ever joint procurement process on behalf of Guildford and Woking Borough Councils.

Chris focuses on two key areas of consultancy work: leisure management procurement and venue facility feasibility. He has delivered projects for many clients including UK Sport, the English Institute of Sport Sheffield, The Government of the Isle of Man and the States of Guernsey, as well as numerous local authorities across the UK.

Siân Jenkins Associate Director, Consulting

Siân is a management consultant with over ten years’ experience in the consulting and sports industries. At The Sports Consultancy, Sian works with both host cities and rights holder to secure innovative and successful hosting partnerships.

Siân has recently worked with rights holders including World Rugby (Rugby World Cup), Interkultur (World Choir Games and European Choir Games), Red Bull (Cliff Diving and Ice Cross), IAAF (World Indoors) and FIBA (FIBA Basketball World Cup) to secure new hosts. On the other side of the rights holder relationship, Siân enjoys working with cities and event agencies to produce exciting and creative bids and bid narratives. Recent examples working with on successful bids for the World Choir Games (Flanders, Belgium) and Rugby League World Cup 2021 (England).

Prior to joining The Sports Consultancy in 2013, Siân worked at Deloitte in their Operations Consultancy practice, consulting both private and public sector clients on all aspects for the project lifecycle from strategy to delivery. Siân also spent two years working at the London Organising Committee for the Olympic and Paralympic Games (LOCOG), where she helped create and deliver a readiness an testing programme involving a range of exercises across all venues.

Kirsten Sibbit-Johnston Associate Director, Consulting

Kirsten has recently returned to The Sports Consultancy as a Senior Consultant following five years in Auckland, New Zealand. Kirsten works across the Consulting practice with a particular focus on host city consulting, city and event strategy and rights holder strategies. Her recent and current clients include the FIA, The FA, EventFlanders, UK Sport, European Professional Club Rugby and the International Tennis Federation. She has a keen interest in women’s sport and the rise of fan and commercial engagement and investment in football and rugby in particular.

While in New Zealand, Kirsten led the Major Events Feasibility team at Auckland Tourism Events and Economic Development developing and implementing events strategy. She also spent 18 months in the Management Consulting team at PwC advising public and private sector clients on operational effectiveness, strategy, operating model and organisation design. Her sports and events sector clients included New Zealand Major Events, the New Zealand Olympic Committee and Sport New Zealand.

Kirsten is legally qualified, training at Magic Circle firm Freshfields Bruckhaus Deringer before being seconded to the London Organising Committee of the Olympic Games and Paralympic Games.

She is an avid sports fan closely following Liverpool FC, Liverpool WFC and Scotland rugby.

Craig Mulhall Associate Director

Craig began his career as a fitness instructor in 1997 working for Everyone Active at Enderby Leisure Centre. Soon after he commenced this role, he moved into a variety of managerial roles for Everyone Active, most of which involved the launch of new fitness facilities within local authority leisure centres. After managing at a regional level, Craig joined the Business Development Team with Everyone Active, a role which led to a huge amount of success. He worked on a large number of successful bids, including Bristol City Council, Watford Borough Council, East Herts District Council, Mid Suffolk District Council and London Borough of Havering.

In 2010, Craig joined the Business Development team at Serco Leisure, where he continued to successfully bid for leisure services across the UK, substantially increasing the size of the business in the process. As Business Development Director, Craig notably led on contract wins for North Down Borough Council, including Northern Ireland’s first 50m competition pool at Bangor Aurora. He also project managed the successful bid for the National Water Sport Centre, Nottingham which added a 21-year partnership with Nottinghamshire County Council to the Serco business. Following several other successful bids in Mansfield and Shropshire, Craig also project managed the winning tender for the Birmingham City Council framework, which concluded in 2015. This framework sees the development of 9 leisure centres (4 of which are being rebuilt) and a total investment of over £40m.

Craig joined The Sports Consultancy as Associate Director in 2017, following 20 years working within the local authority leisure sector. Craig’s wealth of operator knowledge, developed through a variety of junior and senior roles, now compliments the TSC team in their work in the sector.

Whilst Craig is new to the consultancy sector, he brings a variety of skills ranging from commercial, legal and financial competencies all supported with a strong operational background.

Fraser Houlder Head of Cycling Sales, Rights Marketing

Following nearly 20 years in the sports industry Fraser joined The Sports Consultancy in February 2018. Fraser’s focus is working with The Sports Consultancy’s cycling clients, with a particular focus on the UCI World Road Championships which is being held in Yorkshire in 2019.

Fraser joined from Female Sports Group, a consultancy he jointly founded in 2014 and which is dedicated to female and mixed gender sport. During his time there, he has transformed parkrun’s commercial proposition, and this has seen a presenting partner (Vitality), two official partners (Exodus and Leeds Building Society) and several other sponsors (Vhi, Co-op and Healthspan) secured. Whilst there Fraser also worked with Table Tennis England, England Netball, Badminton England, World Cycling Revival and Herne Hill Velodrome to secure commercial partners.

Fraser was previously General Manager of BDS Sponsorship, a business that he was part of for 18 years with six of those at the helm.  During his time at BDS he worked with a wide range of rights holders to commercialise their sponsorship assets.

As well as being a keen cyclist Fraser loves all sports and regularly runs, plays football and represents Kings at rugby – where he is also both a coach and chairman in the mini rugby section.

Andy Korman Senior Sponsorship Consultant, The Sports Consultancy & Partner, TSC Legal

Andy is a sports marketing lawyer with over twenty years’ experience in the industry.  Specializing predominantly in sponsorship agreements, he is equally comfortable advising brands or rights holders.  He has advised the likes of Carlsberg, Nike, Nationwide, npower, Aviva, Aegon and Gillette on sponsorship matters and has drafted and negotiated sports marketing contracts for rights owners such as FIFA, UEFA, Rugby World Cup, British & Irish Lions, Six Nations Rugby, the English Football League, Cricket West Indies, Ascot Racecourse, the International Tennis Federation, Intenazionale di Milano, AS Roma and numerous sports clubs and celebrities.  He also acts as a consultant for sponsorship clients, advising on the structuring of commercial programmes and refining rights packages.  Andy lectures regularly on sports marketing topics at a number of universities and at industry events.  He supports Everton.

David Becker Senior Legal Consultant, The Sports Consultancy & Consultant Partner, TSC Legal

David Becker is an international lawyer specializing in the sports industry.

David began his career working as a corporate lawyer with prominent Freshfields in London. He then joined sports law specialists Townleys before becoming a partner at Bedford Row firm Collyer Bristow, where he headed up the Sports Group. During that time David was listed by Legal 500 and Chambers as a leading lawyer in the sports sector several years running. After five years at Collyer Bristow, David was recruited as senior counsel for the International Cricket Council (ICC) in Dubai in 2007. He was promoted to Head of Legal of the ICC in 2008. In 2011, he completed the General Management Programme at Harvard Business School in Boston.

In 2012 David joined The Sports Consultancy as Director of Legal. After a sabbatical in 2017 to work on South Africa’s Rugby World Cup bid committee for the 2023 World Cup bid, David resumed his career at The Sports Consultancy in 2018.

David has advised a number of high profile clients in the sports industry during his career, including International Cricket Council, NIKE, Vodafone, World Rugby, England & Wales Cricket Board, Paralympic World Cup, Clipper Round the World Yacht Race, Cricket South Africa, Rugby Centurions and America’s Cup, as well as a host of leading athletes such as four-time Olympic gold medalist Sir Ben Ainslie, four of golf’s major winners, Olympic swimmer Chad le Clos, Protea’s captain Graeme Smith and former President of the FEI, HRH Princess Haya of Jordan. David has written chapters in the first edition of “Sport: Law and Practice” by Taylor and Lewis and in 2007 published the first book dedicated to the legal aspects of event management, entitled “The Essential Legal Guide to Events“.

He represented Protea’s captain Faf du Plessis and fast bowler Kagiso Rabada in their recent high profile appeal cases before the ICC and worked as part of the legal team in the prosecution of the three Pakistan players for spot fixing in 2010 and several South African players for attempted match fixing during the 2016 Ram Slam T20 competition.

He has appeared on BBC News 24, BBC World, Radio Five Live and Sky News Australia on regular occasions advising on matters ranging from slide tackles and sacked managers to drug scandals and match fixing.

A competitive sportsman and endurance athlete, David has completed the 7-day Sahara Ultra-marathon, and has participated in the World Memory Championships, the Mind Sports Olympiad and the World Speed-reading Championships. He is a founding trustee of the international Aids charity Starfish, Beyond Sport and the Lewis Pugh Foundation.

Rob Jones Counsel, The Sports Consultancy & Associate, TSC Legal

Rob trained at the international law firm Squire Patton Boggs in the Sports & Entertainment group.

He has experience advising on a wide range of corporate and commercial matters for clients in the media and entertainment sector including sponsorship agreements, introducer agreements, services agreements and IP protection and distribution. He has advised corporate entities and individuals on purchase agreements, shareholders’ agreements and matters of general corporate governance.

Rob also has in-house experience having worked in the legal teams at The Walt Disney Company and Sport England where, at Disney, he advised on the distribution of its media programming and channels to TV broadcasters and media platforms internationally.

In his spare time, Rob plays and watches a wide range of sports. He is a playing member of the MCC, has featured in an award nominated short film and volunteers for the homeless charity The Passage.

Richard Norton Senior Consultant, Consulting

Richard is an experienced professional in the commercial landscape of the sport industry, providing intelligence to define effective partnership propositions in international markets, demonstrated through his time at Arsenal FC, Nielsen and City Football Group.

Most recently, Richard worked as part of the Business Strategy team that secured record primary partnerships for Arsenal whilst also providing valuation expertise across the media group proposition to broadcasters and OTT platforms. Prior to this, Richard managed a number of Premier League clients for research and analytics agency, Nielsen, measuring partner effectiveness and consultation on new business and worked in the Business Intelligence function at City Football Group which required partnership valuation expertise across Clubs in the US, UK, Australia and Japan.

In his role at The Sports Consultancy, Richard will be utilising his international experience across rights holders and brands to ensure clients are able to maximise commercial revenue opportunities.

Anaïs Bernier Senior Partnerships Manager, Rights Marketing

Anaïs joined the agency after 9 years of experience in the luxury and sports industries. Passionate about Equestrian Sports, she has been lucky enough to always combine work with passion and has progressively gained an extended knowledge of the Horse industry.

Anaïs graduated with a Masters from Neoma Business School in France having studied Marketing and Communications.

She started her career within the Equestrian Department of Hermès Sellier in Paris where she worked as a Marketing Manager and then as Partnership Manager. There, she developed new partnerships and sponsorships with top riders, national federations and horse shows.

With the will to extend her skills in a new environment and to face new challenges abroad, Anaïs moved to London in 2014 and joined the Longines Global Champions Tour team as a Marketing and Sponsorship Manager. Amongst other sponsors, she took particular care of the title and main sponsor, Longines throughout the 15 events of the global series.

Anaïs joined The Sports Consultancy in 2016 and is responsible for the equestrian portfolio and the Volvo Ocean Race.

In her spare time you will usually find Anaïs searching for her two young kids in the park or discussing the latest equestrian news with her family and friends. She also secretly hopes that one of the young horses she is breeding may become the next Olympic medalist!

Sahil Fernandes Creative Consultant

Sahil is an experienced creative director with over sixteen years of experience in design and communications across the creative cycle from concept to delivery. Working with national and international clients, he has managed and delivered high impact award winning campaigns and events. His focus has been in Presentations and Brand design, along with Communication Strategy, Art Direction, Sets & Exhibits and Marketing Collateral.

Starting his career in a multi-discipline graphic design firm, Sahil went on to work for studios specialising in presentations, web and finally print.  He went onto head design for internal communication globally at Aegis, which is a leading global business services provider of customer experience management. He then joined C. S. Direkt as Associate Creative Director where he designed executed the first social media push campaign for an Automotive brand in the country. Sahil comes to The Sports Consultancy from Salt, India’s fourth largest experience management agency, where he was heading the design team.

Although you would not associate Sahil with sports, he is huge fan of sports films and movies in general. He’s also a huge graphic novel fan, particularly the DC universe.

Lucy Caillé Senior Consultant

Lucy started her career in the early nineties planning and implementing highly successful sponsorship campaigns across a wide range of sports and arts projects for corporate clients such as Allied Domecq, Computacenter, Egg and Unilever.

Since joining The Sports Consultancy in 2008, Lucy has been responsible for sponsorship and marketing communications projects, working with clients such as AMD and Virgin and promoting Madrid’s bid to host the 2018 Ryder Cup. More recently she has taken on project managing consulting projects for clients including the Women’s Tennis Association (WTA), International Basketball Federation (FIBA) and the International Equestrian Federation (FEI).

Lucy is happiest spending her downtime from work with her family, serving aces on a grass court and mogul bashing in the Alps.

Matthew Harraghy Senior Consultant, Consulting

Matthew joined The Sports Consultancy in 2014, and works in the Consulting team across a range of projects and clients.

He has worked for a variety of rights holders and international federations on strategy and major event host procurement projects for clients including the ICC, FIA, World Rugby, IAAF, EPCR and ITF. He has also worked for several public sector organisations, developing event strategies for the Government of Flanders and London & Partners and creating bids for events such as the Ryder Cup. In addition, Matthew spent a year working in the Rights Marketing team, helping to secure commercial partners for a range of rights holders and defining sponsorship structures for events including the Rugby League World Cup and Sailing World Championships.

Matthew has a degree in Music from Durham University, and previously worked at IMG Artists in classical music artist management. Outside of work, he can usually be found running, playing the trumpet or watching Everton.

Greg Suter Senior Consultant, Consulting

Greg first joined The Sports Consultancy team as a summer intern in 2014 before graduating to an Analyst role. He worked across a range of projects for both city and rights holder clients, putting his degree in Italian and Portuguese to use advising international clients such as Volvo Ocean Race, Barcelona’s Ryder Cup 2022 bid, Rugby World Cup, and Dow Jones Sports Intelligence.

He then spent 18 months working as an adviser and speechwriter to Lord Browne of Madingley, the former CEO of BP, where he was responsible for managing various chairmanships and board activities, political activity in the House of Lords and public engagements relating to Lord Browne’s four books.

Greg returned to The Sports Consultancy fold as a Consultant in April 2017, where he supports our rights holder and city projects for the IAAF, Volvo Ocean Race, EventFlanders and London & Partners.

Greg is at his happiest when trying to improve his climbing technique on indoor walls or planning his next trip to the mountains.

Monika Halicka Consultant

Monika joined The Sports Consultancy in September 2018, having previously worked for two major sports market intelligence providers – Stadia Solutions and Sportcal.

Her main areas of expertise are sponsorship evaluation, customer and market research, and data analysis. Monika’s role at The Sports Consultancy is to provide insights and know-how to sponsors and rights holders, and to advise them on their commercial strategies.

Some of Monika’s recent sponsorship evaluation & sponsor targeting projects include: 2019 UCI Road World Championships, the FA Women’s Competitions, Basketball England, ZWIFT, Mitsubishi and the Goodwood Estate.

With a strong academic background, and speaking four languages (English, Italian, German and Polish), she is always on the look-out for new, creative solutions for her clients.

Monika enjoys both watching and playing sports, and travels to remote/obscure football grounds in her free time. She is a certified skiing instructor and a football coach, and when not on the grass (or snow), she is most likely in the kitchen… baking cakes & pastries.

Fiona Tait Rights Marketing Consultant

Since joining The Sports Consultancy as an intern within the Rights Marketing team in August 2016, Fiona has progressed to become a Rights Marketing Consultant. Her current role involves supporting the sale of sponsorship rights across the evolving Rights Marketing portfolio and developing relationships with prospective sponsors. She is responsible for carrying out research on brands, drafting proposals, developing the rights packages and maintaining key client relationships. Clients past and present include the IAAF World Athletics Championships and World Para Athletics Championships London 2017, British Athletics and the Yorkshire 2019 UCI Road World Championships.

Prior to joining The Sports Consultancy Fiona graduated from Cardiff University with a degree in International Business Management in July 2016.

In her spare time, Fiona is most likely to be found playing Lacrosse!

Charlotte Birks Consultant, Consulting

In her role as a Consultant, Charlotte enjoys working across a variety of projects. Recently she has supported The Ocean Race (2021-22 edition), Red Bull (Cliff Diving and Ice Cross) and the Homeless World Cup Foundation (Homeless World Cup) to secure new hosts. Charlotte has also led a number of the impact projects for our rights holder clients, including the IAAF World Series events and the Muscat Marathon and Oman by UTMB for Oman Sail and will be supporting Rugby League World Cup 2021 to evaluate the impact of the legacy programme.

Prior to joining The Sports Consultancy in 2017, Charlotte worked at PwC on their Management Consulting graduate scheme and interned at European Athletics in Lausanne in Switzerland.

Charlotte studied French and Italian at Durham University. Whilst she was there, she spent many frosty mornings with the university’s rowing team training on the River Wear and the Tyne. Now, she continues to enjoy keeping fit by cycling and running.

Tim Griffith Rights Marketing Consultant

Before joining the Sports Consultancy, Tim graduated from Durham University with a Masters in Human Geography. Alongside his studies, he worked for a management consulting boutique and Lloyds Banking Group.

Tim joined the Sports Consultancy off the back of an internship the previous summer. His current role has involved creating bespoke presentations for brands and supporting the sale of sponsorship rights around major athletics properties including the Diamond League and London 2017 IAAF World Championships.

Outside the office, Tim enjoys travelling and middle-distance running. When not recovering from the latest niggle, he will be training to cut down his PBs.

Ellie Taylor Consultant

Ellie is a member of our Major Events and Venues team. She is primarily responsible for supporting the team; including researching and drafting proposals, providing research and analytical input to project work, report writing and presentation and developing and maintaining client relationships.

Ellie joined The Sports Consultancy in June 2016 after gaining a Degree in Anthropology from Durham University. During this time she was heavily involved in University sports, principally as President of the Netball Club.

Prior to joining The Sports Consultancy, she worked at The House Nameplate Company; providing analytical support, product development and marketing solutions for the manufacturing company. Further to this, Ellie worked in a French ski resort for six months.

Josh Harwood Consultant, Consulting

Josh joined The Sports Consultancy as an Analyst in August 2017 and is now a Consultant as part of the Consulting team.

As a Consultant, Josh works on a variety of projects such as strategy development, host city procurement and new event creation for a number of clients including Oman Sail, Rugby Football League and EPCR. He is passionate about all sports, particularly rugby and football, and is now able to transfer this knowledge to support his clients in the sporting industry.

Prior to joining The Sports Consultancy, Josh graduated from the University of Bristol with a BSc in Geography with Quantitative Research Methods, where he enjoyed playing for the university rugby team.

Nathan Edwards Analyst, Consulting

Nathan joined The Sports Consultancy as an Analyst in the Consulting team in April 2018 after a successful 3-month internship working within both our Consulting and Rights Marketing departments.

Nathan works on a variety of projects across strategy development and host city procurement. Recent projects include working with The FA to create a 5-year growth strategy for women’s professional football, developing Aberdeen FC and Basketball England’s commercial strategy that maximises their value proposition and writing a hosting guide for SailGP.

Prior to joining the company, Nathan graduated from the University of Edinburgh with a 2:1 MA (hons) in History. He also currently plays in the Middlesex Premier League for Pitshanger Dynamo and supports Liverpool FC.

Pascal Foster Analyst, Consulting

Pascal joined The Sports Consultancy in July 2019 as an Analyst in the Consulting team after two successful internships in both our Consulting and Rights Marketing departments.

Prior to moving to London, Pascal worked as a freelance translator, translating interviews with French and Italian football players and managers for various media outlets. He also worked in radio, covering North East sport as a broadcast assistant at BBC Newcastle.

Outside of work, Pascal is a keen footballer and spends his Saturdays following the trials and tribulations of Sunderland AFC.

Tom Rofe Analyst, Consulting

Tom joins The Sports Consultancy as an Analyst in the Consulting team, having recently completed a graduate scheme at Arsenal Football Club.

At Arsenal Tom worked across commercial, operational and high performance functions of the Club, including Partnership Development, Academy Football Operations, Stadium Management and Finance. Before joining Arsenal Tom graduated from the University of Exeter with a 1st in Economics and Politics.

Outside of work Tom enjoys playing football, ultimate frisbee, cycling and agonising over his fantasy NFL team.

Paul Rees Accounts Manager

Paul joined the Company in November 2016. He is a chartered accountant, qualifying with Ernst & Whinney in 1986. Paul has worked since at The Grosvenor Estate and Workspace Group PLC. Paul is a keen follower of international rugby and cricket. He is a long time member of and player for the cricket team, the Old Rippolians aka the Raspberry Ripples.

Jawad Ali Assistant Accountant

Jawad Graduated in MBA (Finance) from University of Wales (Cardiff) in 2011. Until he changed his career in 2014, he was working as a Customer services manager, Trainee Operations manager.

Jawad started in accounts and Finance (a more relevant role to what he had studied) in July 2014. He worked as an Accounts Assistant (Payable) and Senior Accounts Assistant (Receivable) before he joined TSC.

In his free time, Jawad likes to explore country sides, Historic places, days out on seasides/safari parks, spending quality time with his family and singing.

Esme Chennells Milton Executive Assistant to Robert Datnow & Angus Buchanan

Esme joined The Sports Consultancy in 2015 and is Executive Assistant to Managing Directors Robert Datnow and Angus Buchanan. She joined TSC having worked as Personal Assistant to a Sports Lawyer for 4 years.

Esme enjoys spending time training in the gym and horse riding, when the time and escape from London allows.

Davina Johnson PA/Office Manager

Davina joined The Sports Consultancy in 2017 as the Office Assistant and Junior PA to Marc Hope.

After graduating from the University of Westminster in 2013 qualifying with BA in Commercial music Davina went on to pursue care career within recruitment surrounding healthcare.

Davina has a passion for music and continues to channel this through mentoring and coaching via music in her spare time.

Angus McVarish Analyst, Major Events & Venues (Placement year, Loughborough University)

Angus is currently working with The Sports Consultancy as part of his placement year from his Banking, Finance and Management BSc Degree from Loughborough University. He has joined as an Analyst within the Major Events & Venues Team.

Angus is interested in a wide variety of sports and follows their scores and updates periodically. They include the likes of tennis, rugby, cricket and football; of which he supports Tottenham Hotspur. He is also a keen hockey player and plays for Sutton Valence Hockey Club’s 1 XI.