The brief:
Develop a new international event, turning the world’s largest celebration of motorsport culture, the Goodwood Festival of Speed, into a repeatable, scalable event series to create a new revenue stream for Goodwood and reduce pressure on the Goodwood estate.
Our role:
We worked with Goodwood’s creative, operational and commercial teams to define the event content, delivery and commercial model for inclusion in a hosting guide for potential host cities. Our in-house design resource created the accompanying hosting guide and sales presentation in Goodwood’s design template, ensuring it met their exacting standards.
The result:
Within three months we had defined the event concept and produced all sales and marketing collateral, including a high-quality printed hosting guide, enabling Goodwood to begin the process of procuring host cities.
