Broadcast Strategy and Distribution

The Sports Consultancy boasts a strong portfolio of experience and proven success at all stages of the broadcast life cycle. We offer strategic, commercial and legal support in relation to broadcast projects (both production and distribution). At the highest level this involves working with clients to define the overarching strategic and commercial objectives which will then serve to drive their wider broadcast strategy. We also have extensive experience managing end-to-end tender processes for the procurement of broadcast production and distribution services, including the drafting and negotiation of all legal documentation.


  • Current broadcast performance analysis
  • Broadcast strategy definition
  • Go-to-market and tender process management
  • Complementary legal services and negotiation
KEY CONTACT Matt Wilson Managing Director
Matt Wilson Managing Director

Matt leads the Consulting team at The Sports Consultancy. He works with rights holders, cities and brands to optimise their events, commercial strategies, asset portfolios and hosting relationships. His rights holder and event clients include Formula 1, World Rugby, FIA, World Athletics, ICC, NFL, FIBA, FEI, The Ocean Race, European Professional Club Rugby, Formula E, Goodwood, BIE, The Ryder Cup, Rugby League World Cup 2021, Interkultur, Red Bull and Nitro World Games. His national, regional and city government clients include Mayor of London, Government of Abu Dhabi, Government of Oman, EventFlanders, Goteborg & Co, City of Manchester, City of Barcelona, Government of Dubai and London & Partners.

Prior to joining The Sports Consultancy, Matt spent 11 years with Deloitte, where he delivered transformation projects for some of their largest clients across Europe, North America and the Middle East. Matt also spent 2 years with LOCOG, the organising committee for London 2012, where he took a lead role in designing and delivering the operational readiness integration programme.