The Sports Consultancy’s wholly-owned regulated law firm, The Sports Consultancy Legal, allows us to offer clients a uniquely flexible legal service offering. Our team comprises some of the country’s top sports lawyers with backgrounds from leading global law firms and in-house teams.

Our lawyers are fully integrated across our wider business, allowing them to combine technical excellence with unrivalled commercial and strategic know-how and expertise in the sports industry across a number of areas, including:

• Event bidding and hosting
• Sponsorship, endorsement and commercial partnerships
• Media rights
• Governance, investigations and inquiries
• Regulatory
• Due diligence
• Procurement (public and private)
• Brand protection and intellectual property

Our unique structure and approach enables us to offer clients cost-effective legal services tailored to their needs. We offer:

• Packaged services with one or more of The Sports Consultancy’s other teams
• Secondment / retainer arrangements
• Ad hoc legal support

Due Diligence

The principles of trust, good governance and accountability are the most important issues in sport today. Due diligence helps answer the crucial questions; how much do you know about the people and businesses you are working with and do you know the extent of the risks you are taking?

The Sports Consultancy are licensed agents of Dow Jones Sports Intelligence (DJSI), who provide a due diligence offering designed specifically for the sports industry. This service provides comprehensive counterparty due diligence covering any sport business transaction.

Each report draws on the research capabilities of over 900 public and proprietary databases and 32,000 sources from 200 countries. This captures up to 50% more content than standard desktop research and analysts are fluent in 60 languages. To date, reports have been commissioned for international federations, agencies, clubs and cities around the world to influence their crucial business decisions.

The Sports Consultancy are able to offer consultancy packages around each report to first help clients identify their key questions and required research areas for due diligence and then provide recommendations and mitigation solutions based on the report outcomes.

Due Diligence Business Areas

Why is Due Diligence so important?

Head of Dow Jones Sports Intelligence Simon Greenberg explains how the global sports industry is rising to meet the challenge of good governance using due diligence, and why DJSI is so relevant in the process.

Case Studies

1. Scrutiny on prospective club owners

2. Evaluation of prospective host cities

3. Evaluation on third parties

4. Organisational good governance processes

5. Global sports agents protect their clients with due diligence of prospective partners

6. Sponsors conduct brand partner audits of entire sports


KEY CONTACT Andy Korman Senior Sponsorship Consultant, The Sports Consultancy & Partner, TSC Legal
Andy Korman Senior Sponsorship Consultant, The Sports Consultancy & Partner, TSC Legal

Andy is a sports marketing lawyer with over twenty years’ experience in the industry.  Specializing predominantly in sponsorship agreements, he is equally comfortable advising brands or rights holders.  He has advised the likes of Carlsberg, Nike, Nationwide, npower, Aviva, Aegon and Gillette on sponsorship matters and has drafted and negotiated sports marketing contracts for rights owners such as FIFA, UEFA, Rugby World Cup, British & Irish Lions, Six Nations Rugby, the English Football League, Cricket West Indies, Ascot Racecourse, the International Tennis Federation, Intenazionale di Milano, AS Roma and numerous sports clubs and celebrities.  He also acts as a consultant for sponsorship clients, advising on the structuring of commercial programmes and refining rights packages.  Andy lectures regularly on sports marketing topics at a number of universities and at industry events.  He supports Everton.