TSC has been providing market-leading strategic, consulting, legal and commercial expertise to some of the world’s largest rights holders, hosts and investors in sport and entertainment for over 15 years. In that time we have developed a unique understanding of the key drivers of commercial value and how to unlock under-leveraged and under-utilised assets, as well as create new revenue opportunities to help rights holders maximise their commercial potential.

It is this in-depth understanding of the sports and entertainment market that means we are also uniquely placed to advise and assist investors to identify and maximise investment opportunities where there is significant growth potential. We have counselled some of the world’s most recognised, sports-specialist private equity funds and rights holders on identifying, introducing, valuing commercial rights and business opportunities, analysing and articulating target opportunities and investors; carrying out relevant commercial due diligence; deal structuring; and deal negotiation.

We have a strong experience of working on both the ‘buy-side’ and ‘sell-side’ of a transaction. We are able to advise through the lifecycle of an investment, from preparing for market, enhancing value, throughout the transaction and post-transaction in realising commercial returns. Where a transaction requires additional professional services support (such as tax structuring, financial due diligence or other M&A advisory), we work with relevant best-in-class providers.

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“For decades, sport has been seen as a complex and impenetrable investment – with a few notable exceptions – but now, the right opportunities, at the right price, and with the right execution plans are serious business.”

Robert Datnow in an interview for Host City, 2021.

The Investment Pitch

The Sports Consultancy has recently published ‘The Investment Pitch: Private Equity in Sport’, a co-authored report with BDO that explores the unique opportunities and considerations for sports investment.

Drawing on the experience of The Sports Consultancy and BDO advising leaders in sport and finance, this report provides practical guidance for both rights holders and potential investors to answer three key questions for either party when approaching an investment:

  • why is now the right time for PE and sport to team up?
  • what are the peculiarities of the sports industry to be aware of and what are the fundamentals that need to be in place for a successful investment?
  • how should deals be structured to achieve the objectives of both sides?

To access the full report, please complete the form below:

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KEY CONTACT Robert Datnow Non-Executive Director & Co-Founder
Robert Datnow Non-Executive Director & Co-Founder robert@thesportsconsultancy.com

Robert co-founded The Sports Consultancy in 2006 and is responsible for the growth of our rights holder, event consulting, host city, government and legal teams. Robert’s work focuses on enhancing commercial models and major event formats, gathering impact data, articulating returns on investment and selling hosting rights using state of the art due diligence tools, through our industry leading competitive tenders to iconic cities around the globe for some of the world’s most recognised events.

Robert also creates major event strategies, event calendars and manages major event bids for our city and government clients.

Robert also oversees the growth and development of our legal team and has created our regulated law firm The Sports Consultancy Legal and our independent Global Investigations service.

Robert trained at one of the world’s largest law-firms, Linklaters in the 1990s and qualified and practised there as a litigator for 4 years. He joined the British Olympic Association as its head of legal through the Sydney Olympic cycle and the early days of the London 2012 bid. Robert then became a partner at the international law firm Farrer & Co., where he worked in the firm’s commercial sports group (ranked no.1 in the UK for 5 consecutive years for its sponsorship work) advising sports rights holders and international federations.

Robert became global director of the Laureus Sport for Good foundation distributing commercial funding from founding patron brands to projects around the world using sport for social change.

Robert’s recent work includes advising the IAAF, the BIE (World Expo), the IOC, World Rugby, European Professional Club Rugby, the Volvo Ocean Race, the America’s Cup, the International Equestrian Federation and the city of Gothenburg, the regional government of Flanders and the city of London in relation to sporting and major entertainment events.

When Robert’s not running bids and event projects for major federations and governments, he’s out running the streets of north London, clocking up the middle distance training miles to scrape a few 10ths off his 800m time for the GB masters team.