The brief:

Create an innovative ten-year event calendar around  Gothenburg’s 400th anniversary in 2021 to engage  communities, showcase the city and capture Gothenburg’s  unique personality.

Our role:

We worked with Gotëborg & Co to draw out their fundamental objectives and developed a ten-year event plan.

The result:

We created a bespoke set of evaluation criteria and applied this  framework to our database of 1,500 international federations  and private events to deliver a unique event calendar.

Our Services Host City Consulting