EVENT STRATEGY AND BUSINESS PLANNING
THE BRIEF
We have been engaged by London & Partners, the official promotional company for London, across various projects focusing on major event strategy and business planning.
OUR ROLES AND THE RESULTS
Creation of a new major event strategy for the 2017 period and onwards, including a landscape calendar review in 2019:
- Creation of a bespoke evaluation framework to be used to assess all existing and new event initiatives in London and their alignment with city’s wider strategy
- Definition of strategic objectives and outcomes of the major event strategy, and stakeholder engagement and co-ordination
- London’s Autumn Season has been able to enhance its world class programme. The city has been able to build on its strategic position as one of the world’s leading cultural cities
Detailed business and operational modelling to create a viable, sustainable legacy cycling event for the London 2012 Olympic Games:
- Carried out a feasibility study and helped secure and negotiate new event with a promoter
- Prudential RideLondon has become a part of London’s major event landscape, well exceeding our projections with achieving over 95,000 cyclists taking to the road in 2016
