The brief:

After assisting the Rugby Football League with their successful bid to host the 2021 Rugby League World Cup in England, The Sports Consultancy were engaged to develop a commercial strategy to identify prospective sponsors for the tournament. We were tasked with creating a long term strategy that would; consider current commercial trends, leverage learnings from previous Rugby League tournaments, forecast the market in 2021 and maximise RFL’s commercial revenues.

Our role:

  • Sponsorship structure definition
  • Target sponsor identification
  • Sales strategy definition
  • Value proposition development
  • Valuation and benchmarking
  • Bespoke packaging and rights tailoring

The result:

We produced a report for RFL developing the foundations of their four year commercial strategy that would identify marketing partners and increase the tournament audience.