The brief:

To market Dubai as a destination for major sport, cultural and  major international conventions and exhibitions and communicate strategic marketing messages to relevant rights holders.

Our role:

We identified and sourced information required by rights holders during bidding processes and produced the  ‘Why Dubai for events?’ prospectus, fully substantiating  Dubai’s hosting capability.

The result:

‘Why Dubai for events?’ was a premium marketing tool  aimed at rights holders during conferences and meetings,  helping stakeholders secure major events in an agile and  consistent manner.

Our Services Host City Consulting