The brief:
To market Dubai as a destination for major sport, cultural and major international conventions and exhibitions and communicate strategic marketing messages to relevant rights holders.
Our role:
We identified and sourced information required by rights holders during bidding processes and produced the ‘Why Dubai for events?’ prospectus, fully substantiating Dubai’s hosting capability.
The result:
‘Why Dubai for events?’ was a premium marketing tool aimed at rights holders during conferences and meetings, helping stakeholders secure major events in an agile and consistent manner.
