The brief:

To understand whether World Rugby’s investment in international and continental rugby events delivers the appropriate strategic return for its stakeholders, or if investment priorities should be changed.

Our role:

TSC conducted a strategic review of the event portfolio in response to the growth and complexity of World Rugby’s investment. TSC reviewed the portfolio, undertaking a consultation to understand the views of current (internal and external) stakeholders, analysing each event in detail and benchmarking the portfolio against other comparators in the market.

The result:

The review demonstrated that implementing changes across the portfolio would allow for:

  • Opportunities for strategic market growth;
  • Hosting diversification;
  • Growth of the game;
  • Enhanced commercial opportunities; and
  • Increased stakeholder understanding.