The Fédération Equestre Internationale (FEI), the international governing body for equestrian sports, has put the future of its commercial partnerships in experienced hands with the appointment of the rapidly expanding rights marketing team at London based agency, The Sports Consultancy.
The Sports Consultancy has been appointed as the FEI’s global sponsorship sales agency up to and including the FEI World Equestrian Games 2018 in Bromont, Canada. The appointment follows a competitive tender earlier this year during which The Sports Consultancy impressed FEI senior management with their insight led approach to sales, strong contact base and excellent working knowledge of the FEI following the successful delivery of a variety of commercial consultancy projects over the last 7 years.
Commenting on the appointment, Marc Hope, Director, Rights Marketing at The Sports Consultancy said: “We are delighted to have been appointed as the agency for such a prestigious international federation. The high interest and participation of equestrian sport in major economies combined with its distinct positioning with a high spending demographic is incredibly appealing and we are extremely confident that our experience, use of data and understanding of the market will deliver significant results.”
Ingmar de Vos, FEI President added “With our partners Longines, Furusiyya, Reem Acra and Ariat International, the FEI has already proven the benefits of being associated with equestrian sport. We still have a lot of high profile FEI events and assets for which we believe we can attract new partners. We are looking forward to working with The Sports Consultancy again, this time to develop our partnership programmes and to build relationships with premium brands who will greatly benefit from their involvement with the FEI and its wide-ranging portfolio.”
