October 27, 2016

The Sports Consultancy’s bid consulting team are delighted to extend their congratulations to the Rugby Football League, whom they are proud to have supported in their bid to host the 2021 Rugby League World Cup.

From concept design through to development of the bid book, The Sports Consultancy worked hand in hand with the RFL and UK Sport to ensure all necessary requirements were covered in an innovative and compelling format to ensure England were chosen as hosts ahead of a rival highly competitive bid from the US and Canada.

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Commenting on the win, Robert Datnow, Joint Managing Director, The Sports Consultancy said: “Firstly congratulations to the team at the RFL who have worked tirelessly to bring this flagship event to England and we are hugely proud to have played a pivotal role. I would also like to offer congratulations to our bid consulting team for their part in another winning bid and who from initial workshop through to bid book submission have demonstrated their professional, passionate and collaborative approach.”

Jon Dutton, England 2021 Bid Lead added: “We are delighted to have won the bid to stage the Rugby League World Cup in 2021.

“We believe it will be a transformative tournament for the sport both domestically and globally.

“We are very grateful to The Sports Consultancy for their outstanding contribution in helping us to develop a high quality bid book that told a compelling story and ultimately won the RFL the rights”.

The 2021 Rugby League World Cup will be the biggest edition since 2000, with 16 teams and 31 matches and plans to stage 80% of games in the Northern Powerhouse with “showpiece fixtures” proposed for London, the Midlands and the north east of the country.