EVENT OPTIMISATION

The brief:

Recommend modifications to the concept of the World Equestrian Games and develop a solution to reduce the operating budget by 30%.

Our role:

We spoke to over 100 stakeholders and combined our findings with detailed financial modelling to create a series of recommendations  that could be easily implemented.

The result:

Our report demonstrated how to un-tap the event’s potential,  engage a younger audience and reduce the budget by €22m. We  are now helping the FEI implement these changes.