Secure commercial partners for the event, ensuring each targeted brand is compatible with the ethos of the Championships.
To take the property to the market; harnessing our insight-led approach to rights marketing to target a large number of Midlands-based, national and international brands.
We secured and contracted 15 sponsors for the Championships to create an abundant sponsor family. Sponsors included Muller, Birmingham Airport and SPAR, who were bought on board as National Partners to the event. National Suppliers included the University of Birmingham, Heineken and Heart FM.